New LG rules in Canada.

[denverappraiser]

Diamonds.net - Canada Trade Releases Synthetics Guidelines

The Canadian Jewellers Association (CJA) has issued a guide to advertising lab-grown diamonds in response to a rise in marketing of the product to consumers in the country.The CJA based its rules on a number of Canadian legal sources, including the Competition Act and the Canadian Guidelines...

www.diamonds.net

 

[denverappraiser]

“These guidelines are intended to assist industry trade members in presenting lab-grown diamonds in compliance with Canadian law, and avoid consumers being misled by unsubstantiated or false claims,” the CJA said last week.

The rules state that when used alone, the word “diamond” can refer only to a mined diamond. Sellers must state that a lab-grown stone is either a “lab-grown,” “lab-created” or “synthetic” diamond, with the descriptive term immediately preceding the word “diamond.”

 

[OoohShiny]

The rules state that when used alone, the word “diamond” can refer only to a mined diamond. Sellers must state that a lab-grown stone is either a “lab-grown,” “lab-created” or “synthetic” diamond, with the descriptive term immediately preceding the word “diamond.”

Thanks for the info!

Does the 'synthetic' thing not run contrary to the recommendations made in the US last year??

 

[Ada Diamonds CEO]

For anyone in the trade selling lab diamonds, I highly recommend an acknowledgement on your invoices or checkout that clearly states that you're selling laboratory-grown diamonds, not natural diamonds.

 

[denverappraiser]

Sort of. The FTC moved 'synthetic' from a recommended term to one that isn't mentioned at all. Some of the growers have been running with that and are calling it a bad word. The definition of 'diamond' is slightly different here too.

 

[strawrose]

Do they have rules on moissy and cz? I feel like “synthetic diamond” is thrown around on those a lot.

 

[denverappraiser]

I don't know. In the US, that’s clearly against the rules and, as you point out, it’s still common.