I have just purchasesd a diamond from Angara, and must say they are quite a company. The diamond I was interested in was not in house, so they brought it in for me to view. I do not live real close to New York, So they viewed it for me before I prepared to travel in to see it. After they gave it the thumbs up, I hopped on the train .They also had other stones so I could compare. I was greeted with the most personal service imaginable. There was no sales pitches, no pressure, just honest to goodness rock bottom prices, and the most friendly, knowledgeable, and personal service I encountered through the whole process. Upon my arrival , I was greeted with genuine hospitality , and personal attention, not to mention blueberry coffee ! After shopping around the diamond district for the whole morning, There was no one who could even come close to their prices. ( and that was with cash ! ) . I have been in the market shopping for a diamond for over a month and the stone I purchased was the nicest one I seen, and I looked at ones that cost a whole lot more. I did not expect this level of service from an internet company. They overnighted the stone to me for no charge, and received it with chocolate, which by the way was just as good as their prices. They might be the new kids on the block, but their approach to the whole diamond buying process is going to keep them around for a long time. It was a true pleasure doing business with them.