Also according to Rapaport De Beers' Supplier of Choice initiative is forcing many established dealers to bypass the middlemen and go directly to retail.
Nice article and the cool thing is that most of the independent dealers often found wandering the halls here on PS are working on lower margins than the larger IPO sites so consumers who have a better understanding of the "real" 4C's and who do a little homework before making their purchase can save even more!
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