Richard Sherwood
Ideal_Rock
- Joined
- Sep 25, 2002
- Messages
- 4,924
You know, for the most part I try and ignore jewelry television shopping channels.
But like your typical male, I am a channel flipper. So I keep running across the jewelry channels and find myself listening to their spiels.
It's starting to get to me. I keep thinking "how can they say these lies on national television?"
Last night was a great example. The hostess was talking up the heliodor (golden beryl) they were selling. This stone (of many) was a 21 carat stone. I quickly estimated wholesale to be in the 30 per carat neighborhood, and indeed they ended up asking 699 dollars for it.
But this was after the hostess saying "This quality of heliodor retails for 1000 per carat. This would be a $21,000 retail stone! But we are selling it for $699..."
Is this not borderline criminal? I can't even believe what they speak so casually across the airwaves. Lies, lies and more lies.
Anyway, I've just about had it. I'm thinking about taking them on. My plan is to document as many instances of blatant lies as possible, in particular regarding their portrayal of retail pricing versus their pricing.
Don't get me wrong, the prices they end up selling things for is usually pretty good, in the neighborhood of wholesale or wholesale plus a little bit. But their representation of their price versus retail is blasphemous. I'm sick of it.
Once I've got an ironclad portfolio of lies and misrepresentations, I'll turn it over to the Jewelers Vigilance Committee, and see if their lawyers are willing to try and bring this Goliath under some sort of accountability. If not then I will see if I can organize a grass roots movement within the jewelry industry willing to fund a legal approach against these pathological liars. (Not all the jewelry television channels. Some are fairly decent in their portrayals. But there are a few offendors that are borderline criminal, in my opinion).
But like your typical male, I am a channel flipper. So I keep running across the jewelry channels and find myself listening to their spiels.
It's starting to get to me. I keep thinking "how can they say these lies on national television?"
Last night was a great example. The hostess was talking up the heliodor (golden beryl) they were selling. This stone (of many) was a 21 carat stone. I quickly estimated wholesale to be in the 30 per carat neighborhood, and indeed they ended up asking 699 dollars for it.
But this was after the hostess saying "This quality of heliodor retails for 1000 per carat. This would be a $21,000 retail stone! But we are selling it for $699..."
Is this not borderline criminal? I can't even believe what they speak so casually across the airwaves. Lies, lies and more lies.
Anyway, I've just about had it. I'm thinking about taking them on. My plan is to document as many instances of blatant lies as possible, in particular regarding their portrayal of retail pricing versus their pricing.
Don't get me wrong, the prices they end up selling things for is usually pretty good, in the neighborhood of wholesale or wholesale plus a little bit. But their representation of their price versus retail is blasphemous. I'm sick of it.
Once I've got an ironclad portfolio of lies and misrepresentations, I'll turn it over to the Jewelers Vigilance Committee, and see if their lawyers are willing to try and bring this Goliath under some sort of accountability. If not then I will see if I can organize a grass roots movement within the jewelry industry willing to fund a legal approach against these pathological liars. (Not all the jewelry television channels. Some are fairly decent in their portrayals. But there are a few offendors that are borderline criminal, in my opinion).
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