I have been doing some research and I am a bit confused and untrustworthy of sale pitches. I have been looking at Hearts on Fire diamonds and they are very nice. But I went to a wholesaler in my town and they told me that Hearts and Arrows is the same diamond as Hearts on Fire. So basically, is Hearts and Arrows a imposter of the true ideal and most perfect cutt diamond?? I have read a huge amount of information on both rings and I believe that Hearts on Fire is just a patented name brand of which only a certain jewelry store can use. Am I wrong?? Also, I know that there are some false diamonds that proclaim hearts and arrows but yet there are truly no real hearts but mere attempts to make a heart. So I do know that I have to inspect the diamond before I buy it. I just want to know if I should believe that the Hearts and Fire and Hearts and Arrows are the same diamond just different brand names.