Hearts and Arrows...marketing term

[KKJohnson]

I just went into a local jewelry store to look at their stud earrings and asked if they had any hearts and arrows or specialty cuts because they also sell preowned jewelry. The girl had no clue what I was talking about and asked her manager who then in turn said that is more of a marketing term used by Zales and Jared. I laughed and said ok, thank you for your time and walked out. Guess sticking with the original plan and seeing about getting ACAs for a push present

 

[flyingpig]

I just went into a local jewelry store to look at their stud earrings and asked if they had any hearts and arrows or specialty cuts because they also sell preowned jewelry. The girl had no clue what I was talking about and asked her manager who then in turn said that is more of a marketing term used by Zales and Jared. I laughed and said ok, thank you for your time and walked out. Guess sticking with the original plan and seeing about getting ACAs for a push present

I don't even bother with local jewellers. You cannot even have a reasonably educated conversation with them.

True, H&A is a marketing term. But it is more than a just marketing term.

 

[Texas Leaguer]

Funny enough, a couple of years ago a tradesperson who runs an online company offering virtual diamonds came on the forum and said something like that. I believe his term was "marketing schtick". The members of the forum politely pointed him to lots of information about optical precision and light performance, which he was apparently unaware of.

The point is that the broader market, including members of the trade, still have much to learn about the all-important 4th C. (aka the 1st C)

 

[JoJa12345]

When I was first looking to upgrade I went to a local jeweler ~ I casually mentioned pricescope and the jeweler had no idea what I was talking about and at that moment I knew I couldn't buy my diamond from him ~ LOL. I have dreams of running into him with my BGD and having my pretty woman moment ~ big mistake...huge!

 

[seaglass]

Just six weeks ago that salesperson could have sold me an ER and I wouldn't have known any better. Fortunately I found pricescope and the community here educated me on what to look for. I definitely feel like I got a much much much better diamond and ring for the same price I would have spent at a chain store.

We are living in an amazing age. The world's knowledge and combined wisdom are at our fingertips.

 

[WinkHPD]

I have always felt it sad for my industry that a large group of the public knows more about diamond cutting and how it affects the beauty and dazzle of a diamond than a very large percentage of the supposedly diamond professionals.

I credit Pricescope with assisting hundreds of thousands of retail consumers in understanding the complexities of cut over the years. Those of us in the trade who were here during the "information wars" all learned tremendous amounts of valuable information, especially during the time the cut grading systems were being developed and tools like the Ideal-Scope and the ASET became part of a well educated jeweler's arsenal. These "everyday, must have always been here" tools were huge innovations when they were new, and still provide tremendous information to those educated to use them. It is really very very sad that so few retail jewelers know of them or how to use them.

Wink

 

[diagem]

Marketing terms were always around some way or another, H&A is one marketing tool from many, but probably the most complicated tool to achieve as even most cutters these days have no clue of its true involvement. In fact 3D optical precision is not being marketed at all, just its name with a rather short story like "the best..., the most..., and so on". When it comes to 3D optical fancy shapes it becomes a few folds more complicated to achieve, yet we as an industry don't even have the know-how to correctly relay its complications. I keep reading that "speciality cuts" come as a premium because........!! But no one really explains or is marketing their true raison d'être. Actually the best explanations I read is coming from the educated consumers right here on PS. I have yet seen any Company really marketing 3D optical products for their true objectives and the path to achieving such objectives. We still have a long ways to go because as long as such complicated cuts are being compared to generic counterparts we as marketers of such speciality cuts are not doing it right.

 

[cflutist]

I have always felt it sad for my industry that a large group of the public knows more about diamond cutting and how it affects the beauty and dazzle of a diamond than a very large percentage of the supposedly diamond professionals.

I credit Pricescope with assisting hundreds of thousands of retail consumers in understanding the complexities of cut over the years. Those of us in the trade who were here during the "information wars" all learned tremendous amounts of valuable information, especially during the time the cut grading systems were being developed and tools like the Ideal-Scope and the ASET became part of a well educated jeweler's arsenal. These "everyday, must have always been here" tools were huge innovations when they were new, and still provide tremendous information to those educated to use them. It is really very very sad that so few retail jewelers know of them or how to use them.

Wink

The only retail stores that I found who could use these tools were either Hearts on Fire dealers (there is one in Walnut Creek CA where I get my Rolex serviced), or AGS stores with a CG on staff.