Apparently the owner of Kay and Jared (same company - had no idea) is suing Zales over the "most brilliant" advertising campaign.
I don't expect this to lead to more stringent standards in the industry generally, but it should be an amusing case, especially for those of us who think little of the mall chains in general.
Not sure if this link is visible to the public or if my computer knows that I'm logged in via a cookie, but I hope it's the former:
http://www.abajournal.com/news/article/judge_to_consider_suit_challenging_most_brilliant_diamonds_claim_by_zales_j/
I don't expect this to lead to more stringent standards in the industry generally, but it should be an amusing case, especially for those of us who think little of the mall chains in general.
Not sure if this link is visible to the public or if my computer knows that I'm logged in via a cookie, but I hope it's the former:
http://www.abajournal.com/news/article/judge_to_consider_suit_challenging_most_brilliant_diamonds_claim_by_zales_j/