pricescope
Ideal_Rock
- Joined
- Dec 31, 1999
- Messages
- 8,266
GIA Newsletter: Thoughts from the President: The Global Message – It''s All About Public Confidence
I want to be respected and treated as a human being. I want oppenness, not a sales pitch. Is there a course that teaches that instead of the tricks how to "close the deal"?
Obviously, Mr. Boyajian offers GIA courses and training as a solution for raising the level of the consumer confidence. Education and knowledge are necessary but not enough to win my trust and confidence.What has changed? James Evans Lombe of the Diamond Trading Company described it this way in his excellent talk: “Consumer attitudes have changed – from ‘I’ll trust you’ to ‘Tell me more’ to ‘Show me’.” The expectations – even demands – from consumers are like never before. The industry would be wise to meet these expectations, or face the consequences of its inaction.
After all, jewelry is fundamentally a discretionary luxury purchase, and consumers have many other choices. According to Lombe, “Trust can only be achieved if consumers have complete confidence in the professional and ethical standards – and technical skills – of the gem industry.” Jewelry is an emotional purchase that must be backed by competent professionals who can win the respect of the public. And this is where GIA comes in.
I want to be respected and treated as a human being. I want oppenness, not a sales pitch. Is there a course that teaches that instead of the tricks how to "close the deal"?