Fun Fashion or for Love? Survey:

[Garry H (Cut Nut)]

Diamonds.net - De Beers Reveals Growing Synthetics Demand

Nearly half of US consumers would seriously consider acquiring lab-grown diamonds, believing them to be a fun, fashionable and lower-priced alternative to mined diamonds, according to a De Beers survey.As lab-grown diamonds become more mainstream, they are increasingly identified with providing...

www.diamonds.net

 

[Clunkygirl]

Ahh, the excluded middle!

 

[123ducklings]

DeBeers survey aligns precisely with DeBeers marketing campaign? You don’t say!

 

[Garry H (Cut Nut)]

DeBeers survey aligns precisely with DeBeers marketing campaign? You don’t say!

Actually I have followed De Beers surveys for 3 or 4 decades and they usually do.a great job. Their marketing is based on their survey results.
You could argue the skewing of questions may be an issue. But by and large I believe marketing and biz plans.are.as.a.result of surveys

 

[sprinklesparkles]

DeBeers survey aligns precisely with DeBeers marketing campaign? You don’t say!

*gasp*