VapidLapid
Ideal_Rock
- Joined
- Feb 18, 2010
- Messages
- 4,272
Aoife|1289356788|2759684 said:Oh my.
Interesting marketing philosophy there. If something hasn't sold in several weeks you usually decrease the price rather than increase it. Did all other pink spinels suddenly spontaneously destruct, and these are the only ones left in the world?
VapidLapid|1289359119|2759709 said:I guess he felt they were under priced, and maybe undervalued when they didn't sell right away. I'm not really making any conclusions based on this, just noting it. I do see the price of mahenge varies crazy-like all over the place. The main reason I was so surprised is because they are under a carat. Could be all sorts of factors I wouldnt know about like news of there being no more found at this time to there being none of the little found that is leaving the country...many things could be influencing this
iLander|1289359707|2759717 said:VapidLapid|1289359119|2759709 said:I guess he felt they were under priced, and maybe undervalued when they didn't sell right away. I'm not really making any conclusions based on this, just noting it. I do see the price of mahenge varies crazy-like all over the place. The main reason I was so surprised is because they are under a carat. Could be all sorts of factors I wouldnt know about like news of there being no more found at this time to there being none of the little found that is leaving the country...many things could be influencing this
I don't even go to that site anymore, it's frustrating to see everything sold, and you have to look through every category to find that out.
VapidLapid and others,VapidLapid|1289359119|2759709 said:I guess he felt they were under priced, and maybe undervalued when they didn't sell right away. I'm not really making any conclusions based on this, just noting it. I do see the price of mahenge varies crazy-like all over the place. The main reason I was so surprised is because they are under a carat. Could be all sorts of factors I wouldnt know about like news of there being no more found at this time to there being none of the little found that is leaving the country...many things could be influencing this
Aoife|1289356788|2759684 said:Oh my.
Interesting marketing philosophy there. If something hasn't sold in several weeks you usually decrease the price rather than increase it. Did all other pink spinels suddenly spontaneously destruct, and these are the only ones left in the world?
FinewaterGems|1289399236|2759975 said:Pricing is a funny thing, and probably one of the most difficult aspects of running a business. I used to own a small software company, and there was always a fine balance between pricing it too high and too low. If it was priced too high, there were no buyers; if it was too low, buyers thought it had no value (and again there were no buyers!)
Gemstones are much the same. The easy way is to take the rough cost and add X amount for cutting, but that almost always overprices low-value stones and underprices high-value stones, and doesn’t take into account any value increases in rough inventory over the years. My technique is simple – if it’s a stunning stone I’ll charge more, if not I’ll charge less. In some cases I’ve sold stones for less than I paid for the rough (although I try not to do that very often), and I’ve even given away finished stones that I feel are not up to my usual standards. If a stone get posted on my website and doesn’t sell in the first few days, I reason that the price/value point is incorrect and needs adjustment. Most of the time I’ll reduce the price to maintain sales and cash flow, but I did raise prices on these spinels for a number of reasons:
1) I love their color and I’m in no hurry to sell them,
2) Fine spinels (and especially fine Mahenge spinels) are rare and aren’t going to be around forever,
3) my Mahenge stock is running low and may be difficult to replenish,
4) Gem Shopping Network was offering virtually the same sub-carat stone for 5 times the price, and finally
5) my wife says I should charge more! I’ve been married nearly 20 years so I’ve learned never to doubt my wife’s judgment.
Lady_Disdain|1289397833|2759958 said:Aoife|1289356788|2759684 said:Oh my.
Interesting marketing philosophy there. If something hasn't sold in several weeks you usually decrease the price rather than increase it. Did all other pink spinels suddenly spontaneously destruct, and these are the only ones left in the world?
Actually, for luxury goods and artistic creations, increasing prices often increases sales as well. Customers will value a high priced item more, while looking at less expensive but similar items as trinkets.
I have seen this many times with jewelry makers.
FinewaterGems|1289399236|2759975 said:4) Gem Shopping Network was offering virtually the same sub-carat stone for 5 times the price, and finally
VapidLapid|1289401847|2760003 said:Lady_Disdain|1289397833|2759958 said:Aoife|1289356788|2759684 said:Oh my.
Interesting marketing philosophy there. If something hasn't sold in several weeks you usually decrease the price rather than increase it. Did all other pink spinels suddenly spontaneously destruct, and these are the only ones left in the world?
Actually, for luxury goods and artistic creations, increasing prices often increases sales as well. Customers will value a high priced item more, while looking at less expensive but similar items as trinkets.
I have seen this many times with jewelry makers.
I see this too, in the Art world. Prices get raised which creates buzz and interest and then the collectors who passed on the works at the lower prices come out and buy - and want a discount!
As I expected there are many mining and market factors going into this price increase. I remember being shocked when they didn't all get snatched up when they were first added.
Me too.klewis|1289369073|2759821 said:The first thing I thought of was that perhaps the rough had doubled in price. Maybe I'm being naive.
Aoife|1289407423|2760064 said:VapidLapid|1289401847|2760003 said:Lady_Disdain|1289397833|2759958 said:Aoife|1289356788|2759684 said:Oh my.
Interesting marketing philosophy there. If something hasn't sold in several weeks you usually decrease the price rather than increase it. Did all other pink spinels suddenly spontaneously destruct, and these are the only ones left in the world?
Actually, for luxury goods and artistic creations, increasing prices often increases sales as well. Customers will value a high priced item more, while looking at less expensive but similar items as trinkets.
I have seen this many times with jewelry makers.
I see this too, in the Art world. Prices get raised which creates buzz and interest and then the collectors who passed on the works at the lower prices come out and buy - and want a discount!
As I expected there are many mining and market factors going into this price increase. I remember being shocked when they didn't all get snatched up when they were first added.
This is completely aside from the Finewater situation, but regarding art, the efficacy of this strategy may depend on where you are, and the general state of the economy. I live in an area with an extremely vibrant and diverse artistic community, and know quite a few artists on a personal basis, and now is not the time to be arbitrarily raising prices. The buzz that generates hasn't done anything to increase sales. What it has done is push collectors to try out new, and more affordable artists. All that will no doubt change as the economy improves, but where I live the usual rules don't seem to be applying.