Is there any difference between the actual diamond if bought from a branded source such as Whiteflash or unbranded such as GoodoldGold. Does GoodoldGold really check the stones in the same way Whiteflash cuts them and therefore you are paying for his time rather than the brand.
I am also wondering about the Upgrade policy held by both and lots of other diamond vendors. Whilst this is great for a consumer when they want to upgrade what about a consumer buying for the first time? How does one know they are buying a ''new'' diamond and not someones old diamond which has been upgraded then sent in by the company for a new certificate?
If Whiteflash or GoodoldGold do not want to reply that is fine. I would be happy to know what the public here thinks. Are branded diamonds cut differently, i.e. are the hearts and arrows image more sharper than on the unbranded variety or is it just the same thing? Probably been asked a few hundred times before but I am just trying to decide between these two companies when I do decide to buy a 1.25 to 1.5 carat diamond. I would want high color and clarity so may have to go unbranded anyway due to the price. At the moment I want at least F color and at least VS1 clarity. If I can get higher clarity I would probably aim for VVS1 but will not come below F color and may go up to E if the clarity is VS1. I really want a colorless diamond as after looking I feel I can definitely see color in a G but have not looked at E or F yet in real life.
I am also wondering about the Upgrade policy held by both and lots of other diamond vendors. Whilst this is great for a consumer when they want to upgrade what about a consumer buying for the first time? How does one know they are buying a ''new'' diamond and not someones old diamond which has been upgraded then sent in by the company for a new certificate?
If Whiteflash or GoodoldGold do not want to reply that is fine. I would be happy to know what the public here thinks. Are branded diamonds cut differently, i.e. are the hearts and arrows image more sharper than on the unbranded variety or is it just the same thing? Probably been asked a few hundred times before but I am just trying to decide between these two companies when I do decide to buy a 1.25 to 1.5 carat diamond. I would want high color and clarity so may have to go unbranded anyway due to the price. At the moment I want at least F color and at least VS1 clarity. If I can get higher clarity I would probably aim for VVS1 but will not come below F color and may go up to E if the clarity is VS1. I really want a colorless diamond as after looking I feel I can definitely see color in a G but have not looked at E or F yet in real life.