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Are Princess Cut Diamonds considered cheesy??

French Bulldog

Rough_Rock
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Jun 13, 2010
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Ok I finally landed on a setting - Tiffany Legacy (replica) in platinum and I found a diamond which looks great. However, it is a Princess Cut 1.17, F, VS1 and then a friend of mine (her Aunt) who works at a high-end jewlery store in Beverly Hills said "Oh no don''t buy a Princess Cut, they are not a good investment and kinda cheesy. Any high-end jewelry does not sell Princess Cut!!" Soooo my question, is this is true?? I did notice most high-end jewelry stores do not sell Princess Cut diamonds. Are they a bad investment and considered nouveau riche or cheesy??
 
Diamonds are not an investment.
Slime-ball sellers love to tell you they are.

You and I must pay retail (regardless of what the slime-ball sellers tell you), but if we want to sell we may get only half of retail.
So the market would have to DOUBLE for us to just break even.
Also there have been periods when diamonds have gone down in value - a lot.
I think diamonds are a TERRIBLE investment.

There may be an investment market on the very high end with million-dollar large D IF or blue diamonds, and such.

Buy diamonds because you love them.

Calling princess cuts cheesy is inconsiderate to people who love them and wear them.

Some cuts go in and out of style.
Years ago marquise was all the range.
Fewer are sold today, but if you love them then they ARE the rage IMHO.
I'll bet marquise-lovers cherish them even more because they are not seen often; you can think of them as exclusive.

Some people want to follow the crowd.
Others ignore the crowd, and are more receptive to their own personal likes and dislikes.
I say, buy the cut you love, or follow the crowd if you prefer.
 
Thanks Kenny for the advice....feeling better.
 
Diamonds are bad investments in general, but you buy one planning on wearing it forever. Most people don''t think about how much they could get if they were to resell it because they want to keep it their whole life, and with that in mind you have to study what cut and color and clarity you like best so that in twenty years you''re not stuck with something you changed your mind about and then can''t resell for what you paid.
If you lke princess cut out of all the other ones, there is nothing wrong with them, so don''t let anyone tell you it sucks. If it sucked, people wouldn''t even make them.
 
We all have different tastes and like what we like. Like Kenny said; marquis used to the be rage and you don''t see them as frequently any more. I would say princess cut diamonds are very popular right now but get what you want and like. If that lady has the same attitude with her customers she probably loses some sales.
 
Princess cuts are, by a wide margin, the second most popular cut behind modern round brilliants. That requires a peculiar definition of ‘cheesy’, even if it were somehow relevant.

I second Kenny's comments that diamonds are a bad financial investment. They are extraordinarily cool little things and buy them because you love them, not because you're looking for a financial instrument. For that, talk to your financial planner or your accountant, not your jeweler.


Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Appraisals in Denver
 
Maybe her Aunt is trying to help you out ... maybe she knows that your *girl* doesn't like Princess cut stones. Do you know that she does? Or maybe she's trying to tell you that your *girl* cares for the classic types of stones that high end stores carry (i.e. - not princesses, but rounds or emeralds or square emeralds even).

Princess cut stones had such a sudden swell of popularity 10+ years back that for awhile they maybe seemed "trendy" vs. "classic".

A stone can be beautiful itself but it does communicate sort of sterotypical images in some folks' minds. Every person can have their own impression of what certain shapes signify, so there's no pleasing everyone ... but do try to please your lady! Knowwhatimean?


ETA: I'm going to contradict myself a bit & reveal that I personally think "heart" shaped jewelry is SUPER CHEESY -- however, I've worn a Tiffany heart pendant every day for over 5 years now, because my now husband gave it to me. Love of the *man* can wholly override some initial dislike of an *item*.
 
As others pointed out, you do not buy diamonds for a financial investment - the markup on them is huge and you will not get back what you paid for it. No cut is immune to that!

As for the princess, it is personal preference. To say they are cheesy is a bit out there. Popular, yes. But if someone loves the shape who cares whether another does not?

And I have seen high end jewelers carry princess cuts! That is a bizarre comment...
 
They may look "trendy" right now, but I certainly wouldn't call them cheesy. High end jewellers definitely sell princesses - and why wouldn't they, they're so popular!


If someone was dead set on a D, IF princess to match his perfect, flawless princess, I would roll my eyes at the description.
 
I defenitly wouldn''t call princess cuts cheesy but it is important to figure out what your girlfriend wants. I would have been terribly disappointed if my fiance got me a princess cut diamonds (I personally don''t like them).
 
Cartier and Tiffany''s both sell princess cuts. Maybe Tiffany''s is a bit "cheesy" but Cartier certainly is not. Princess cut has been quite trendy recently so maybe an anticipated fall from fashion is coloring her opinion. The princess cut has oly been around since the 1960''s so perhaps it''s relative youth makes it less classy than the older round brilliant or emerald cuts.
 
I wish the jeweler had elaborated on exactly "why" princess cuts are cheesy. For a jeweler to make a statement like that, ESPECIALLY when you were interested in a princess, would seem to be terrible customer service. The fact that she is her aunt is even more bold and quite frankly, borderline rude and materialistic to persuade you away from something because SHE thinks it''s cheesy. Remember, the ring isn''t for her and I assume she isn''t paying for it either.

Anyways, I think the LAST thing you should be worrying about when buying a diamond is its value as an investment. Do you really ever want to cash in on that investment, aka. are you really ever planning on selling your original engagement diamond?

I would find out what shape the gf prefers, if any, and don''t look back regardless of what some Beverly Hills jeweler/aunt says. In my novice opinion, you can''t go wrong with a round or princess. Seems like as you deviate from those two basic shapes, you then start to enter a grey area where personal taste plays a big role.

Good luck
 
yes, get whatever shape your girl prefers, she is the one who will be wearing it!

IMO princess cut diamonds (or really any diamonds) are not cheesy.
 
I am guessing that the "high-end jewelery store in Beverly Hills" doesn''t sell princess cuts? So then your friend''s aunt knows nothing about them and probably has never seen a beautiful PR.

Buy what you like.
 
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