Diamond2014
Rough_Rock
- Joined
- Oct 14, 2014
- Messages
- 93
I have been a quiet PriceScoper after I got the diamond engagement ring but I still read this forum before going to sleep. The more I see people dropping thousands of their hard work earned dollars into the diamond, the more I start to question if diamond is really worth that hard earned money.
Many people here probably heard of how De Beers have started the marketing with the "A Diamond Is Forever" campaign.
http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/
I do understand De Beers is no longer a monopoly in diamonds and Russia has their feet wet in the diamond mining with many rough stones of their own.
I understand gold, gold was use as world standard currency when all governments paper currency goes out of order. But I could never fully understand diamond. I can never really find the exact TRUTH about whether or not diamond was a marketing strategy and there is an abundant amount of diamond out there that diamonds are not actually rare?
Many people here probably heard of how De Beers have started the marketing with the "A Diamond Is Forever" campaign.
http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/
I do understand De Beers is no longer a monopoly in diamonds and Russia has their feet wet in the diamond mining with many rough stones of their own.
I understand gold, gold was use as world standard currency when all governments paper currency goes out of order. But I could never fully understand diamond. I can never really find the exact TRUTH about whether or not diamond was a marketing strategy and there is an abundant amount of diamond out there that diamonds are not actually rare?