Whiteflash Honored By BBB For 18 Years Of Excellence

November 14, 2022 / Whiteflash — As part of the Better Business Bureau (BBB) 100-Year Centennial Celebration, Whiteflash Ideal Diamonds and Fine Jewelry got the BBB’s highest distinction to date. Whiteflash was honored by the BBB as one of a small group of businesses that have won the BBB’s annual Awards for Excellence competition with distinction for more than 15 years running. Businesses are judged on a broad range of performance standards, including product quality, customer care, consumer education, innovation, integrity, and social responsibility. Entrants must maintain an A+ rating with the BBB.


Since 2004, Whiteflash has won BBB Awards continuously. Whiteflash has won the coveted BBB Pinnacle Award five times in the previous ten years in addition to being recognized as a Winner of Distinction for the previous 18 years. This is a remarkable accomplishment given that the Greater Houston Area is home to several of the world’s most prestigious jewelry brands and is the fourth-largest market in America.


Whiteflash was established in 2000 and has led the jewelry sector since the dawn of the information age and the rise of e-commerce. Whiteflash offers two additional categories of precision cut diamonds, AGS Ideal and GIA Excellent, in addition to their globally renowned A CUT ABOVE® super ideal diamonds. All of these diamonds are in stock, ready for immediate delivery, and are only sold by Whiteflash. All have been uploaded to their cutting-edge website together with a comprehensive set of diagnostics and high-resolution imagery.

Whiteflash CEO Debi Wexler said, “It’s always been wonderful to be recognized for excellence by the BBB, but this award is next-level. It demonstrates that our company culture is built solidly around a set of Core Values that always put the customer first – a laser focus that never changes from year to year, even during difficult times.”

Whiteflash offers a wide variety of top-notch brand name diamond engagement rings in addition to their proficiency in precision cut diamonds. These American bridal designers include Tacori, Verragio, Simon G, A. Jaffe, Ritani, Vatche, and Benchmark, for whom Whiteflash is an authorized distributor.

Whiteflash COO Eliezer Eber said, “This special award from the BBB means so much to me because it speaks to the consistency of our performance, especially in light of the many external challenges we’ve overcome during the last several years. I’m super proud that our team always looks for solutions rather than excuses, and gratified that they have been recognized for their long track record of extraordinary efforts.”

The BBB’s recognition of the company’s flawless track record of excellence affirms its commitment to best practices and client advocacy. Whiteflash belongs to the American Gem Society, a group that promotes consumer protection and education. They are also one of the few retail jewelers with ISO9000 quality management certification worldwide.
On behalf of PriceScope, we would like to congratulate Whiteflash on winning these prestigious awards. 
Whiteflash is amongst the top carefully vetted vendors at PriceScope. The strict standards set by PriceScope for truthful advertising, ethical business conduct, and proactive consumer protection are met or exceeded by these vendors. Over the past 20 years, more than 100,000 PriceScope members have created high standards for customer service, and our vendors deliver those standards.
Scroll to Top