Best Online Diamond Stores

In the age of e-commerce, purchasing precious items like diamonds online has become not just a trend but a norm. Buying a diamond, especially for significant events like an engagement, can be overwhelming for many. To assist you with your diamond buying journey, PriceScope created this guide to spotlight the best online platforms for ethically sourced diamonds and engagement rings. We’ll also shed light on budgeting, key factors affecting diamond pricing, and the pros and cons of local shopping.

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Top Online Retailers for Ethical Diamonds

Whiteflash logo
  • Signature Offerings: Whiteflash stands out with its precision-cut Hearts and Arrows diamonds. Notably, their quality surpasses that of renowned jewelers like Tiffany & Co.
  • Vast Inventory: They boast one of the largest selections of in-house diamonds among online retailers.
  • Specialty Diamonds: Do explore their A CUT ABOVE® diamonds, which are symbolic of premium quality.
  • Customer Service Excellence: Whiteflash has an impressive streak with the Better Business Bureau’s Award for Excellence since 2004.
  • Designer Offerings & New Additions: The brand also provides designer engagement rings. They’ve recently broadened their range to include precision cut lab-grown diamonds.

Designer Diamond Jewelry

Whiteflash’s Designer Diamond Jewelry collection showcases exquisite craftsmanship and timeless elegance. Renowned for its meticulous attention to detail, Whiteflash curates a selection of designer pieces from Tacori and Simon G that epitomize luxury and sophistication.

Each piece in the collection is crafted with the finest quality diamonds, sourced ethically and responsibly. From dazzling engagement rings to elegant earrings and breathtaking necklaces, the Designer Diamond Jewelry collection offers something for every occasion and style preference.

Whiteflash collaborates with top designers to create unique and innovative designs that push the boundaries of traditional jewelry craftsmanship. Whether it’s a classic solitaire ring or a modern statement piece, every item in the collection is expertly crafted to reflect the brand’s commitment to excellence.

With its reputation for exceptional quality and unparalleled beauty, Whiteflash’s Designer Diamond Jewelry collection continues to captivate discerning customers around the world, setting the standard for luxury diamond jewelry.

  • Distinctive Viewing Experience: James Allen sets itself apart with its unique HD 360° high-resolution technology. This allows customers to inspect diamonds with unparalleled detail.
  • Range of Options: Whether you’re looking for GIA or AGS graded diamonds, lab-grown diamonds, or fine jewelry, this platform has an expansive collection.
  • Trusted Service: As one of the most significant online retailers of fine jewelry and diamonds, James Allen offers excellent customer service, a competitive price match policy, and attractive discounts.
  • Specialty Diamonds: Do explore their True Heartsdiamonds, which are symbolic of premium quality.

Get Creative: Design Your Own

James Allen empowers customers to become their own jewelry designers with its innovative platform for creating custom diamond jewelry. Renowned for its vast selection of certified diamonds and gemstones, James Allen offers a seamless online experience where customers can choose their preferred stone, setting, and metal to bring their unique vision to life. Whether designing a one-of-a-kind engagement ring or a personalized pendant, James Allen provides comprehensive customization options, including various diamond shapes, settings, and metal choices. With expert guidance and advanced visualization tools, customers can explore endless possibilities and create bespoke pieces that reflect their individual style and personality, making James Allen a premier destination for designing your own diamond jewelry.

  • Pioneers in Online Diamond Retail: Blue Nile was among the first to redefine the online diamond shopping experience, making luxury more accessible.
  • Impressive Credentials: They are not just another retailer; they’re one of America’s largest diamond and fine jewelry establishments.
  • Recent Acquisition: The well-regarded Signet Jewelers recently acquired Blue Nile for a whopping $360 million.
  • Specialty Diamonds: Do explore their Astor by Blue Nile™ diamonds, which are symbolic of premium quality.

Blue Nile is renowned for its exquisite designer diamond jewelry collections, curated to satisfy the most discerning tastes. With a commitment to quality and craftsmanship, Blue Nile collaborates with renowned designers to offer a diverse range of styles, from classic elegance to contemporary chic. Each piece in Blue Nile’s designer collections is meticulously crafted using the finest materials, including ethically sourced diamonds and precious metals. Whether it’s an engagement ring, a necklace, or a pair of earrings, Blue Nile’s designer diamond jewelry captures the essence of luxury and sophistication, making it a go-to destination for those seeking timeless elegance and impeccable craftsmanship in their jewelry.

Ready to embark on your diamond-buying journey? The elite brands offered by our vetted vendors like Whiteflash A CUT ABOVE®Astor by Blue Nile™, and True Hearts are collections of diamonds with superior cut quality.

Factors Influencing Diamond Pricing

Understanding diamond pricing is critical. Here are seven pivotal factors:

  • Carat Weight: The weight of the diamond, typically the most significant factor in pricing.
  • Cut Quality: How well a diamond is cut, affecting its brilliance.
  • Clarity: The absence or presence of inclusions and blemishes.
  • Color: The hue of the diamond, with colorless diamonds generally being more valuable.
  • Shape: Round, princess, emerald, etc. Some shapes are more expensive than others.
  • Certification: Diamonds with certifications from recognized labs will cost more.

PriceScope’s 1-5 star ratings are categorical comparisons with the most thorough, consumer-focused online diamond and jewelry vendors, in categories, we believe reflect our experienced consumer community’s values. Check out PriceScope Jeweler Reviews

Final Thoughts

Whether you decide to shop online or locally, the primary goal is to make an informed decision. Platforms like Whiteflash, Blue Nile, and James Allen are transforming the online diamond shopping landscape. Whichever route you choose, ensure it aligns with your preferences, budget, and ethical considerations. Happy diamond shopping!

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