A Guide to the Best Jewelry Stores in Los Angeles

Between 5th and 8th street, with Olive and Broadway as neighboring streets, is Los Angeles’ Jewelry District (also known as the Diamond District). The industry once boasted more than 5,000 different companies providing an array of services. 

Designed in the 1920s, the buildings feature beautiful art-deco architecture. You can find everything from engagement rings to loose diamonds to colored gemstones in these stores. As manufacturing activities decline and consumer habits change, the Los Angeles diamond district is no longer what it once was.

Outside of the diamond district, there are a multitude of other stores to find jewelry and quality diamonds in LA. These areas will give you more options as you look for the perfect piece. 

We understand that some people are hesitant to purchase a diamond online for a variety of reasons. On the other hand, it can be tedious and challenging to sift through the hundreds of jewelry retailers in the city, which is why we’ve rounded up the best jewelry stores in Los Angeles for you. 

Don't feel like jetting off to the West Coast to find your perfect piece? Whiteflash, Blue Nile, and James Allen carry vast inventories of quality diamonds and jewelry, complete with high-res imaging and videos, and diamond certificates. Best of all? They’re all accessible online and at your fingertips.


1. Blue Nile Best for Selection and Competitive Pricing

Blue Nile's Santa Monica storefront

Location: 10250 Santa Monica Blvd Suite 1655, Los Angeles

Established: 1999

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Customers can feel confident about making decisions when they use Blue Nile, which offers excellent customer service and extremely competitive pricing. Blue Nile is expanding into retail spaces across the country to bring their online philosophy and practices to a walk-in experience near you. 

Located between Santa Monica, Beverly Hills, and West Hollywood, Westfield Century City offers all the best of Los Angeles in one location. Additionally, it houses Blue Nile’s second showroom in Southern California. Even though they are primarily online, this newfound presence solidifies it as one of the best jewelry stores in Los Angeles.

A try-on experience at Blue Nile Century City will give you an intimate and thorough understanding of what’s available to fall in love with. In addition to an extensive range of options, quality diamonds (both mined and lab-grown), Blue Nile provides fast delivery, with guarantees to ensure hassle-free, risk-free shopping. 

Don’t forget to schedule an engagement ring consultation, jewelry consultation, or jewelry service appointment. To assist you in selecting an amazing piece from their LA showroom, their jewelers will share their expert guidance and show you treasured collections by top designers.

You can get a firsthand feel for their jewelry by visiting their showroom if you are considering making a purchase but hesitate to shop online – it’s the best of both worlds.


2. Brilliant Earth – Best for Sustainable Shopping

Brilliant Earth storefront with a modern relaxing interior

Location: 8797 Beverly Blvd. Ste 206, West Hollywood

Established: 2005

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When Beth Gerstein and Eric Grossberg couldn’t find an ethically sourced diamond engagement ring, they founded Brilliant Earth. In LA’s design district, West Hollywood is home to celebrity-frequented restaurants, upscale nightlife, modern art galleries, and fabulous shopping and Brilliant Earth’s beautifully modern showroom. 

Here you can enjoy a personalized consultation and guidance in a one-on-one appointment. Discover what you love by learning about the 4C’s, precious metals, diamond and gemstone qualities, and ring styles in a fun, low-pressure environment.

Lab-grown diamonds from Brilliant Earth are an example of elegance and social conscience that appeals to millennials who are increasingly concerned about their environmental impact. It’s a great option in LA for those who are environmentally conscious or on a tight budget who want to enjoy the benefits of diamonds on a budget.

3. Broken English – Best for Contemporary and Vintage Jewels

Broken English red and white modern storefront

Location: 225 26th St #17, Santa Monica, CA 90402

Established: 2006

One simple idea sums up Broken English, the curated high-end jewelry store in the Brentwood Country Mart: laidback luxury. This is the place you should go if you like rose gold, vintage delights, and delicate geometric pieces. 

Laura Friedman, founder of Broken English, has been bringing the most interesting pieces to discerning Westside patrons since 2006. Think tiny triangles, dainty chains, and stackable rings from designers such as Xiao Wang, Anita Ko, Nak Amstrong and Queen Vee.

The luxurious boho vibe of Friedman’s designs is enhanced by raw-cut natural gems and organic shapes, such as those from Jacquie Aiche. The tiny boutique also boasts vintage pieces, making it feel one-of-a-kind – and the prices reflect that. In spite of this, it is definitely one of the best jewelry stores in Los Angeles for those looking for something different and unique.

Don't feel like jetting off to the West Coast to find your perfect piece? Whiteflash, Blue Nile, and James Allen carry vast inventories of quality diamonds and jewelry, complete with high-res imaging and videos, and diamond certificates. Best of all? They’re all accessible online and at your fingertips.


4. Tiffany & Co – Best for Legendary Experience

Tiffany and Co modern grey brick stone storefront in LA

Location: 210 N Rodeo Dr, Beverly Hills, CA 90210

Established: 1837

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Tiffany & Co. is so well known and revered that receiving a gift in that iconic blue box with the signature white ribbon is enough to make one smile. It’s true that there are other Tiffany’s, but there’s only one on Rodeo Drive! 

A walk along Two Rodeo Drive’s cobblestone-lined streets is probably the most charming part of the city. In this beautifully landscaped outdoor mall filled with American commerce and European charm, you can find everything you need from chains to boutiques. It’s not too difficult to imagine Audrey Hepburn’s famous Holly Golightly character strolling by, even though this is worlds apart from New York.

Tiffany & Co.’s Rodeo Drive store has the brand’s latest collections – where you can explore the iconic engagement rings, cherished gifts and visionary jewelry designs, all crafted from the finest and responsibly sourced materials. It’s easy to get swept up in the glamor of Beverly Hills here.

5. Goldbug – Best Unique Pieces

Goldbug's unique store interior

Location: 38 E Holly St, Pasadena, CA 91103

Established: 2007

Taking its cue from a short story by Edgar Allen Poe in 1843 called “The Gold Bug”, in which a gold scarab beetle leads to a discovery of pirate treasure buried in the earth, the décor of this cabinet of curiosities is anything but macabre, as the jewelry is centered on gems.

Goldbug is regarded by many as Los Angeles’ most elegant and unique shopping destination. You can choose from a wide selection of pieces created with lesser-common semi-precious stones, whether you’re looking for an unusual necklace or a high-impact ring. 

One-of-a-kind pieces such as these are sure to impress gemstone enthusiasts. The interior design here is also quite unique, with taxidermied animals, mounted insects and butterflies, disembodied dolls… just to name a few. Various handmade graphite art objects, as well as rotating exhibits of artists, are incorporated into the design.

A visit to Goldbug, one of LA’s most fascinating jewelry stores, will reveal many more surprises.

The elite brands offered by our vetted vendors like Astor by Blue Nile™, Whiteflash A CUT ABOVE®, and JamesAllen.com True Hearts™ are collections of diamonds with superior cut quality which are wonders in their own right. Exploring them is a must!


6. Harry Winston – Best Fine Jewelry and Timepieces

Harry Winston's tan, black and gold accented LA storefront

Location: 310 N Rodeo Dr, Beverly Hills, CA 90210

Established: 1932

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The ultimate shopping indulgence, Rodeo Drive is one of L.A.’s bona fide tourist attractions. It’s home to Harry Winston’s impressive three-level space, with a bronze sculptural facade, velvet-panel walls, private salons, and a rooftop patio – which is as glamorous as the gems.

You’re in good hands at Harry Winston with their 80+ years of expertise in crafting. In addition to timepieces and red carpet-worthy necklaces, bracelets, and earrings, Harry Winston also offers quality traditional bands and engagement rings.

It’s important to note that you cannot purchase jewelry, diamonds or stones online; you’ll need to go to a store to do so. What better way than to head to their store on the iconic Rodeo Drive in Los Angeles?

Luxury is something Harry Winston understands without a doubt. There are no appointments required, contrary to what some people believe. The service is of the highest quality and they treat each customer with respect and elegance. 

For those who cannot resist the exclusivity and elegance of a Harry Winston piece, we recommend visiting one of the best jewelry stores in Los Angeles. For most buyers, choosing a bricks-and-mortar store over buying online is determined by their willingness to swallow the additional expense for the experience.

You might consider Whiteflash A CUT ABOVE® Super Ideal Cut Diamonds if you’re looking for Harry Winston quality for a significant lower price. If you are looking for colorless DEF IF-VVS Super Ideals, then explore their A CUT ABOVE® Collection Series as well.

7. Cartier Best Overindulgent Experience

Cartier LA storefront

Location: 411 N Rodeo Drive, Beverly Hills, CA 90210

Established: 1847 

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Founded in 1847 in the humble store of a Parisian merchant, Cartier is now a world-renowned luxury jewelry company. You probably already know that Cartier is known for its watch and fine jewelry collections. Platinum became one of the most commonly used materials in jewelry thanks to their early efforts.

As a high-end jewelry boutique store, Cartier stands out for its outstanding customer service and for making you feel like royalty from the moment you enter. Their LA locations are no different. 

On Rodeo Drive, Cartier recently followed in Gucci’s footsteps in wanting a more extravagant storefront. However, it seems we’ll have to wait until late 2023 before the grand reveal of this extraordinary new store. 

It is always more convenient and often cost-effective to purchase diamond jewelry online than to do so in person, as demonstrated by our other reviews. While this is true, we strongly recommend visiting a luxury store, like Cartier.

It’s unlike anything else you’ve ever experienced. You will pay more simply because of the brand name and experience, but you already knew that. The importance of the name ultimately depends on how much you value it. With its history, luxury, and beauty, it’s still one of the best jewelry stores in LA for luxe-lovers.

Don't let brand names and plush interiors sway you - with PriceScope's easy-to-navigate site, you control all specifications to find the diamond that meets your needs. With our user-friendly forums and experts readily available, you can find the best loose diamonds and prices.


8. Pandora – Best Affordable Jewelry

PANDORA Los Angeles storefront

Location: 6801 Hollywood Blvd in Hollywood, CA 

Established: 1982

Pandora’s hand-finished and contemporary jewelry has become a global phenomenon since it was founded in 1982 in Copenhagen, Denmark. Pandora Jewelry is made from 14k gold and 18K gold-plated sterling silver, sterling silver and Pandora Rose metal, which are of the highest quality and ethically sourced. 

In addition to Pandora’s iconic charms and bracelets, Pandora’s rings, earrings and necklaces are also beautiful, versatile and perfect for gift giving too. Stones are also hand-set by a team of skilled and dedicated craftsmen.

Although you may be able to find a Pandora Jewelry closer to you, the fact that it is affordable and accessible makes it one of the best jewelry stores in LA!

9. Adiamor Best All-Rounder

Adiamor, diamonds and fine jewelry on a wall, with comfy armchairs underneath the branding

Location: 510 W 6th St #1200, Los Angeles, CA 90014

Established: 1998

In the heart of Los Angeles’ historic jewelry district, Adiamor exceeds high expectations with its jewelry. Over the past fifty years, Adiamor has remained a prominent player in the engagement ring and jewelry industry. Over the years, they have developed extensive experience in both the business and offering excellent customer service. 

It is particularly fitting that their handcrafted engagement rings are inspired by the concept of A Day of Love. And better yet, AGS and GIA certifications are present on all Adiamor rings and jewelry which is a huge win for us. 

Among Adiamor’s pre-set engagement ring designs and sets, there are a variety of styles you can choose from. In addition to classic engagement ring settings, they also offer ready-made jewelry with all styles and settings. You can request a custom quote from them for a more personalized experience also. 

Adiamor offers excellent customer service that includes appraisals, a good return policy, free shipping, preventive maintenance, and complimentary resizing.

We recommend you to read the reviews for some of our recommended vendors such as Whiteflash, Blue Nile, and James Allen. Those vendors offer the very best diamond shopping experiences online, with a seamless selection process and an array of options.

10. Capri Jewelry – Best Family Experience

Capri Jewelry LA storefront

Location: 510 W 6th St #1200, Los Angeles, CA 90014

Established: 1981

Located in the middle of the Los Angeles Diamond District, Capri Jewelry is a wedding jeweler specializing in engagement rings, diamonds, watches, and custom designed pieces of jewelry. Family-owned, this business delivers quality that you can cherish for generations to come.

From its beginning in 1981, the company has provided high-quality services to clients worldwide, with most of its customers being repeat clients or recommendations. 

At Capri Jewelry, couples are welcomed by a family-style service that makes them feel at home from the moment they enter the store. 

The family members work directly with you to provide you with the most personalized experience possible. Book an appointment here and enjoy the undivided attention of these jewelry experts before going home with your custom-made piece.

Which LA Jewelry Store is the Best?

If you’re in the market for the perfect diamond or jewelry price in Los Angeles, be vigilant. 

The Diamond District is the busiest in the United States, which many store owners take advantage of. While you can get a pretty decent deal, there are also plenty of diamonds with certificates that inflate quality claims and plenty of diamonds with “issues” that devalue them significantly.

So, it is paramount not to fall for cliches used in marketing. You should instead remain alert and keep asking the right questions. 

It’s much more likely that you’ll fall victim to one of these traps than you are to save a small amount on an engagement ring. Downtown Los Angeles’ Jewelry District does not seem like the best value bet to us unless you’re heading to a reputable vendor

There is nothing wrong with going for the experience and the luxury, if that’s what you are looking for. Online shopping allows you to enjoy that luxury at home, knowing you can get a better price on diamonds and jewelry.

In addition to the larger selection, you get a better price when you purchase diamonds online. Having a broader range means being able to check out multiple shops simultaneously. 

No need to make tedious trips between the physical stores in the LA Jewelry District – instead, you can simply open different tabs on your laptop and compare the stores in real-time.

The simplest way to maximize your budget would be to shop online at reputable stores like Whiteflash, Blue Nile, or James Allen. These online giants between them offer something for everyone – whether you are prioritizing quality, pricing or selection. Moreover, you can access them at your convenience without being pressured by salespeople.


Los Angeles is a city where it's easy to get caught up in its excess and sunshine. We have highly reputable, vetted vendors that will help you locate your dream diamond online without getting carried away with luxurious amenities.

Offering only the highest quality of diamonds available, don’t hesitate to check out Whiteflash, Blue Nile, or James Allen for your future diamond or jewelry purchase.


The information in this review is current, to the best of our knowledge, as of November, 2022.

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