Wow!Pure Grown Diamonds says they are the ONLY Conflict free

[baroque]

Just watching the news...Mia Donna was highlighted saying that the "only conflict fee diamond option is Pure Grown Diamonds" which is lab grown diamond! Patricia Arquette is advertising them! Wow! How can hey say that?

 

[arkieb1]

Re: Wow!Pure Grown Diamonds says they are the ONLY Conflict

Ummm these people do realise that there are diamond mines in countries like Canada (beautiful ice white stones and many forevermark stones come from there) and Australia where all the Argyle and a many stones from places like Lebish come from, without even getting into and listing the mines owned by legitimate Western countries who do the right thing in Africa, therefore proving that statement is pure B/S....

Perhaps the real question should be why are these people making false claims and charging high premiums for man made products.

 

[WinkHPD]

Re: Wow!Pure Grown Diamonds says they are the ONLY Conflict

Just watching the news...Mia Donna was highlighted saying that the "only conflict fee diamond option is Pure Grown Diamonds" which is lab grown diamond! Patricia Arquette is advertising them! Wow! How can hey say that?

My guess is that the company is paying them to say it and they are either completely happy to say what they are being paid to say or perhaps gullible enough to believe it without having to bother checking the facts.

Wink

 

[diagem]

Re: Wow!Pure Grown Diamonds says they are the ONLY Conflict

For those of you who are interested in some deeper history to the "Pure Grown Diamonds" brand.

http://www.idexonline.com/Memo?id=40410

A short read from the Chaim Even Zohar article attached to the above link.

"....A Marketing Genius Called Jatin Mehta
There is no doubt that Jatin Mehta is a marketing genius. Moreover, he has – for reasons best known to himself – become “invisible,” working through family members and proxies. However, his fingerprints are on every move that his family or their companies make. Nothing happens “just by coincidence” or “accidentally.”

A few months ago, we disclosed many of the websites Jatin Mehta had “reserved” for future use; we disclosed the outright excellent marketing slogans that he had trademarked with patented logos – all for future use. One such site that we disclosed was the “Better Diamond Initiative (BDI)” website – supposedly a “collection of thoughts, opinions and news based on views, facts and reports published around the world on the diamond and related industry.”

In preparation of this article, we didn’t call IGDA or IIa Technologies. For reasons known only to them, they have stopped talking to us and don’t respond to media inquiries. The main reason for us not asking them is different altogether. As soon as an investigative journalist discovers a website, link, or network registration that links directly to IIa Technologies, it gets changed or removed. In Singapore, in that respect, their alertness is 24/7.

For instance, when the website http://www.growndiamonds.org/ was discovered, it was quickly closed down. We trust that the same fate will befall on the IGDA website http://igda.joji.com.sg/about-igda/ or http://igda.joji.com.sg/members/code-of-ethics/......

The IIa Technology computer experts have made the website invisible for either Google search engines or Google archives. For a genuine and legitimate non-profit trade association, it seems like an odd step. Undoubtedly, they want to time the “launch” to take place at a time and place convenient to them. They do what they have to do – and the press does what it is supposed to do as well.

We have followed the website now for many months, but haven’t seen a formal announcement. We are not aware of a single synthetic diamond producer who has joined the Association so far. Having it dominated by IIa Technologies will certainly create some competition and legal issues.

Just think about how ingenious all of this is: if the IGDA wants all producers (essentially all of Jatin Mehta’s competitors) to label their output as “Grown Diamonds,” he has miraculously positioned his own product in a distinct, competitive reputational and marketing advantage. All the competitors’ synthetic diamonds are just ordinary Grown Diamonds. He, however, is the only one to have Pure Grown Diamonds… You have to give him credit – he has, perhaps, created the “Forevermark” of synthetics!"

Thank you Chaim Even Zohar for this eye opener...

 

[denverappraiser]

Re: Wow!Pure Grown Diamonds says they are the ONLY Conflict

This doesn't pass even casual scrutiny.

“Conflict free” is a fantastically vague statement, which is the heart of the problem. In the minds of consumers it brings up thoughts of slave artisanal miners in war torn Sierra Leone while ignoring that the vast majority of diamond mining is an industrialized activity done in places like Canada, Russia, South Africa and Austraila. They also skip over that the war depicted in the 'blood diamond” movie was over years before the movie was even released and that every serious country on earth has legal issues in place to prevent trafficing in them. That mostly fell into place in more than a decade ago, before PureGrown even existed. It only becomes tricky if you expand the definition of conflict to include things like, for example, Canadian land rights disputes with the First Nations. It's become basically a meaningless term but, for the moment, let's let it expand beyond anything useful. How about those labor relations issues in Indonesia, the country where Puregrown makes their goods? Are they truly suggesting that there are no workers with complaints?

Then there's companies like d.nea, Chatham and Washington. That is to say, puregrown isn't the only outfit growing diamonds. Those folks probably have a few unhappy workers too, but if that makes them conflict diamonds, how exactly is PG different?