Will be interesting to follow....

[diagem]

http://www.jckonline.com/2014/07/11/blue-nile-sued-carrying-hearts-and-arrows-cushions-and-princesses

 

[Gypsy]

I think BN is right.

 

[Karl_K]

easiest way would be to search the 1950s cutting guides and find the pavilion and crush it with prior art.

 

[teobdl]

The BN Signature H&A Cushion seems to have a very lovely shape. I'd love to see one in person. http://www.bluenile.com/diamond-search?filter_id=0&pt=sig&track=NavDiaSigCU#diamonds_pid=LD04403045

The nuances of trademark law are incredibly complex, but I'm sure BGS, GOG, VC, et al will be watching closely.

 

[Lorelei]

Very interesting, thanks Yoram.