Correct me if I am wrong (I am a noob at this), but isn''t a diamond''s cut the only variable that''s controlled by us? Color, clarity and caret are determined by nature and thus affects the value of a diamond greatly. So why the new trend with how important a cut is? It seems like a diamond''s value/price is now more affected by cut than the other 3 C''s. So why don''t we cut all the raw diamonds into ideal cuts? Also, is it possible that an ideal cut diamond today will be worth less in the future because we discovered an even better way to cut diamonds?