Whoa. Triumeq commercial, what??!!

[rainydaze]

Thank god we can skip over commercials nowadays, but I just ended up catching one that has me . It's for a medication used to treat AIDS... and all of the people featured in the commercial are black or a gay stereotype! Not a white woman or a "straight" white man in sight. Even the voice narrating the commercial is made to have the stereotypical gay lisp.

Ummm. I'm speechless.

 

[Missy]

 

[rainydaze]

Yeah.

I swear missy, my stomach can't take any more. I thought we were moving forward as a society, albeit very slowly. I can't believe how backwards we still are.

 

[Missy]

Yeah.

I swear missy, my stomach can't take any more. I thought we were moving forward as a society, albeit very slowly. I can't believe how backwards we still are.

I hear you and am right there with you. Disgusted by society in general. I keep hoping we can only go up from here but I know it can always get worse. Omg what times we are living in right now. Man’s inhumanity to man. Alive and well.
That’s why I prefer animals to most people.

 

[tyty333]

Is this in the US?

Shocking!

 

[rainydaze]

Yes tyty, the US

I'm with you on the animals missy!

 

[smitcompton]

HI,

I just heard Aids is affecting and infecting the black community the most. Perhaps the ads are targeting such.

Annette

 

[PintoBean]

Ignorant!!!

Did I wake up in the wrong decade?

 

[lyra]

That shouldn't happen. My youngest works in advertising. I always try to imagine how "creative" comes up with some of the things we see. I would like to know what the pitch was on that. Someone totally missed the mark!

 

[OoohShiny]

Is there not an Advertising Standards Agency you can complain to in the US?

In the UK advertising is very tightly regulated.

 

[monarch64]

I'm not sure I understand or agree with this complaint. Marketing is based on targeting specific demographics based on statistics in many cases.
https://www.cdc.gov/hiv/statistics/overview/ataglance.html
Are you guys saying that (for example) Playtex brassiere ads need to include every gender just to be inclusive? Stereotyping exists. It exists in marketing/advertising for a reason. You can get het up about it all you want but companies who are selling a product will always target specific audiences based on who is going to buy said product. If you do a google image search for Triumeq you will find that the people featured in the ads represent closely the cdc statistics.

 

[tyty333]

I'm not sure I understand or agree with this complaint. Marketing is based on targeting specific demographics based on statistics in many cases.
https://www.cdc.gov/hiv/statistics/overview/ataglance.html
Are you guys saying that (for example) Playtex brassiere ads need to include every gender just to be inclusive? Stereotyping exists. It exists in marketing/advertising for a reason. You can get het up about it all you want but companies who are selling a product will always target specific audiences based on who is going to buy said product. If you do a google image search for Triumeq you will find that the people featured in the ads represent closely the cdc statistics.

Wow, I always though of HIV crossing all social economic, race, sexual, and gender lines but those stats put it in prospective. I wonder how
gay people feel about the commercial? Are they fine with it or is it upsetting how they are presenting it?