The wire price is the discounted price for everyone. They don't do dual pricing because they want to be fair to customers who come in the store to buy.
The wire price is the discounted price for everyone. They don't do dual pricing because they want to be fair to customers who come in the store to buy.
The wire price is pretty generous! They could have a price in between and make the bottom line price the one you see. But the fact that they are an established brick and mortar jewelry store would make that almost impossible. I mean, would anyone still buy in the store if they saw that the prices were different online? So it makes sense to give the same price to everyone! I am glad they have a family owned store. It gives me a lot of confidence that they will be around a long time!
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