What''s in a "name?"

[Harriet]

There''s a friendly (or so I hope) disagreement in SMTR about this issue and my curiousity is piqued. What, to you, makes a brand?
(a) Name recognition among consumers at large;
(b) Name recognition among particular consumers (such as ourselves); and
(c) Name recognition among the industry?

Thanks!

 

[neatfreak]

All of the above.

 

[Miranda]

A. Or B. It depends on the product. In a branding effort you would obviously have a target audience. Is it a niche (jewelry) or a product lots of people use (a mortgage)?

 

[Harriet]

Hi NF,
Do you mean singly or jointly?

 

[Harriet]

Date: 11/22/2008 9:59:00 PM
Author: Miranda
A. Or B. It depends on the product. In a branding effort you would obviously have a target audience. Is it a niche (jewelry) or a product lots of people use (a mortgage)?

Good point, darling.

 

[iheartscience]

Another all of the above, although I think A and B are most important.

 

[Italiahaircolor]

I would have to say "A"

 

[Dancing Fire]

it depends on the item.

 

[Harriet]

It''s jewellery.

 

[neatfreak]

Date: 11/22/2008 10:00:11 PM
Author: Harriet
Hi NF,

Do you mean singly or jointly?

Jointly.

 

[strmrdr]

linkage to the fight?

 

[Kaleigh]

Date: 11/22/2008 11:01:23 PM
Author: strmrdr
linkage to the fight?

I''d like the link too... Not saying it''s a fight, we don''t do that here... LOL!!!

 

[Haven]

Is it this thread?

 

[rockzilla]

I think a true brand is more than name recognition. While recognition is important, it is the associations, knowing about and valuing, what the brand "stands" for that truly makes a successful brand.

Three examples of brands (and their associations):

Wal-Mart: Low prices

Coach: Premium/high-quality handbags, entry-level luxury

Apple: Innovative technology coupled with extremely thoughtful design

While these are all brands that happen to be well known, I don''t think you have to be widely-known by mainstream/mass audiences to have a strong brand. It is more important to be better known & respected within your core consumer group than be more recognizable, but less valued or understood, among a larger group.

 

[joflier]

I personally think B and C are more important. Something that is/should be recongnizable to a group of people/and or industry that are knowledgable and focused on said products. I would trust a brand recognition among those who are more avidly involved in said products, mainly because those particular people will know more about the quality from their own experiance and expertise.

 

[Dancing Fire]

how many of you can tell the difference b/t a LM or another brand if i didn''t show you the ring? in other words if i was wearing a generic brand on my finger.

 

[Deelight]

Date: 11/22/2008 9:45:11 PM
Author:Harriet
There''s a friendly (or so I hope) disagreement in SMTR about this issue and my curiousity is piqued. What, to you, makes a brand?

(a) Name recognition among consumers at large;

(b) Name recognition among particular consumers (such as ourselves); and

(c) Name recognition among the industry?


Thanks!

All of the above

 

[Haven]

Date: 11/23/2008 1:56:26 AM
Author: Dancing Fire
how many of you can tell the difference b/t a LM or another brand if i didn''t show you the ring? in other words if i was wearing a generic brand on my finger.

I don''t understand--how could we tell you anything about a ring if we couldn''t see it? Do you mean could we pick out a Leon Mege ring among other non-LM rings if you didn''t identify them for us?

 

[Dancing Fire]

Date: 11/23/2008 2:13:53 AM
Author: Haven

Date: 11/23/2008 1:56:26 AM
Author: Dancing Fire
how many of you can tell the difference b/t a LM or another brand if i didn''t show you the ring? in other words if i was wearing a generic brand on my finger.

I don''t understand--how could we tell you anything about a ring if we couldn''t see it? Do you mean could we pick out a Leon Mege ring among other non-LM rings if you didn''t identify them for us?

yup, if i had three indentical 6 prong plat ring on my fingers,can you pick out the LM?

 

[Haven]

Hmmm, that''s a good question, DFire.

I wonder if we could pick out the LM. Any Photoshop experts want to do some magic? I bet we could have a little fun trying to pick out the LM ring . . .

 

[gwendolyn]

Date: 11/23/2008 2:24:54 AM
Author: Haven
Hmmm, that's a good question, DFire.


I wonder if we could pick out the LM. Any Photoshop experts want to do some magic? I bet we could have a little fun trying to pick out the LM ring . . .

The photos would have to be homegrown photos taken by PSers--Leon's photography gives it away like Tiffany photography with its distinctive look. Some people have mentioned the delicacy of his prongs in relation to others. I think we might have a few who can tell the difference.

 

[Maisie]

I think if we had close up shots a lot of people would recognise Leons work.. just like they would probably recognise Mark Morrell''s too.

 

[beau13]

Date: 11/22/2008 11:08:09 PM
Author: Haven
Is it this thread?

I don't see any disagreement going on there..

I think THAT thread contains posts that try to get this point across..
People (in general) can't look at a ring and determine the maker of the ring (whether it be Leon, Tiffany, Cartier, or an E-bay Vendor). Not while on a finger anyway. YES..some PS'ers could remove it from the finger and closely inspect it..then determine. MY post was simply saying, one could save a whole lot of money getting the same look with a non-designer ring. PERIOD! Some readers over analyze, and dig too deep for something that just isn't there.

 

[gwendolyn]

Date: 11/23/2008 8:36:54 AM
Author: beau13

Date: 11/22/2008 11:08:09 PM

Author: Haven

Is it this thread?

I don''t see any disagreement going on there..


I think THAT thread contains posts that try to get this point across..

People (in general) can''t look at a ring and determine the maker of the ring (whether it be Leon, Tiffany, Cartier, or an E-bay Vendor). Not while on a finger anyway. YES..some PS''ers could remove it from the finger and closely inspect it..then determine. MY post was simply saying, one could save a whole lot of money getting the same look with a non-designer ring. PERIOD! Some readers over analyze, and dig too deep for something that just isn''t there.

The disagreement wasn''t necessarily in your point (which may be true in some cases) but more in the dismissive, superior attitude shown in your vocabulary choice regarding some PS members (i.e. the ones who are not "real"). Please feel free to respond to my questions and the other questions posed to you in that thread to clarify any misunderstanding that may have occurred.

Apologies, Harriet, for the off-topic post in your thread. Won''t happen again.

 

[Harriet]

Spirited Gwen,
No worries. You're welcome to hijack my threads at any time.

Beau,
You referred to buying a Leon as buying a "name." I disagreed since, as much as I am a fan of his, I do not think he is a "name" (yet) which is why I am soliciting opinions here.

Strm,
Not every disagreement is a "fight."

This is a very interesting debate. Thanks, all. Haven, are you a photoshop whiz?

 

[Deelight]

Date: 11/23/2008 2:23:25 AM
Author: Dancing Fire

Date: 11/23/2008 2:13:53 AM

Author: Haven

Date: 11/23/2008 1:56:26 AM

Author: Dancing Fire

how many of you can tell the difference b/t a LM or another brand if i didn''t show you the ring? in other words if i was wearing a generic brand on my finger.

I don''t understand--how could we tell you anything about a ring if we couldn''t see it? Do you mean could we pick out a Leon Mege ring among other non-LM rings if you didn''t identify them for us?

yup, if i had three indentical 6 prong plat ring on my fingers,can you pick out the LM?

If they were truly identical then no one should be able to tell a difference because they are identical.

 

[Harriet]

Good one, Deelight! Poor DF, we''re playing semantics with him.

 

[beau13]

Date: 11/23/2008 9:09:36 AM
Author: gwendolyn

Date: 11/23/2008 8:36:54 AM
Author: beau13

Date: 11/22/2008 11:08:09 PM

Author: Haven

Is it this thread?

I don''t see any disagreement going on there..


I think THAT thread contains posts that try to get this point across..

People (in general) can''t look at a ring and determine the maker of the ring (whether it be Leon, Tiffany, Cartier, or an E-bay Vendor). Not while on a finger anyway. YES..some PS''ers could remove it from the finger and closely inspect it..then determine. MY post was simply saying, one could save a whole lot of money getting the same look with a non-designer ring. PERIOD! Some readers over analyze, and dig too deep for something that just isn''t there.

The disagreement wasn''t necessarily in your point (which may be true in some cases) but more in the dismissive, superior attitude shown in your vocabulary choice regarding some PS members (i.e. the ones who are not ''real''). Please feel free to respond to my questions and the other questions posed to you in that thread to clarify any misunderstanding that may have occurred.

Apologies, Harriet, for the off-topic post in your thread. Won''t happen again.

I feel I have no reason to clarify what you may have misunderstood. Thanks

 

[neatfreak]

I think the picking out a "Leon" from three 6 prong settings is a bit irrelevant considering that they always will be a bit different and many people who have done enough research could identify which is which.

Some people are willing to pay more for the assurance of a good product and some aren't. That's it. Whether Leon is a brand is irrelevant. His prices are a bit higher than many, but at the same time there is a level of quality assurance there that isn't there with other brands. Some people are willing to take the risk to potentially get a higher reward, a nice item for a lower price, (i.e., those that are willing to buy from ebay vendors) and some aren't. Period.

 

[Eva17]

Date: 11/22/2008 9:45:11 PM
Author:Harriet
There's a friendly (or so I hope) disagreement in SMTR about this issue and my curiousity is piqued. What, to you, makes a brand?

(a) Name recognition among consumers at large;

(b) Name recognition among particular consumers (such as ourselves); and

(c) Name recognition among the industry?


Thanks!

Harriet, my reason for a successful brand is not one of your listed choices, but a HUGE reason for such recognition (to me) would be quality control and consistency of such quality!


Recognition in any form is not enough for me to make a purchase. It needs to exceed my expectations of quality to be worth spending my money on it. Now there are many examples of being letdown by purchases that i expected to provide quality. ie, cars, appliances, etc.