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WF - ACA, ES and new Premium Select?

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D2B

Brilliant_Rock
Joined
Feb 10, 2007
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1,109
Hi

I am browsing for a stone and have noticed that aside from the ACA and ES, WF has a new range called Premium Select, does anyone know what the real difference is to make a stone go from ES to Premium Select, anyone seen the Premium Select stones IRL?

More choices
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DB
 
Thanks for the heads up DB, be interested to find out more about these especially when advising.
 
D2B, great question.

At inception several years ago, the ES inventory was meant to be stocked with stones that represented the best "value for the money". While that didn''t necessarily mean top-make, it happened that most of the inventory then fell into the ''near-miss-H&A'' range of stones that either weren''t true H&A or that narrowly missed inclusion in our branded inventory for one reason or other. As a result, we recognize that our Expert Selection became synonymous with top-make stones.

We''ve decided to align our inventory accordingly, so we''re revamping our Expert Selection category to include only stones with cut proportions that earn top light performance scores.

For Premium Select, the emphasis will be value for the money. Most stones will still be above-average makes but will give the most bang for the buck.

ACA''s will still be our creme-de-la-creme with superior optical and visual performance across a wide array of lighting conditions and AGS0 platinum reports.
 
Date: 7/22/2009 6:12:10 PM
Author: Allison D.
D2B, great question.

At inception several years ago, the ES inventory was meant to be stocked with stones that represented the best ''value for the money''. While that didn''t necessarily mean top-make, it happened that most of the inventory then fell into the ''near-miss-H&A'' range of stones that either weren''t true H&A or that narrowly missed inclusion in our branded inventory for one reason or other. As a result, we recognize that our Expert Selection became synonymous with top-make stones.

We''ve decided to align our inventory accordingly, so we''re revamping our Expert Selection category to include only stones with cut proportions that earn top light performance scores.

For Premium Select, the emphasis will be value for the money. Most stones will still be above-average makes but will give the most bang for the buck.

ACA''s will still be our creme-de-la-creme with superior optical and visual performance across a wide array of lighting conditions and AGS0 platinum reports.
Great info, thank you!!!
 
Date: 7/22/2009 9:00:01 PM
Author: Skippy123
Great info, thank you!!!
Ditto! Thanks for ''splainin.


Good to see you Alj!
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