Thoughts on “bow tie-less” oval cut

[tina_v]

Hello! Very very new to lab diamonds. I’ve recently seen a jeweller that I follow online saying that they have come up with a cut where the bow tie would no longer be existent (they explain it as a crushed ice effect). Anyone have experience with this or any thoughts? I’m generally just curious if this is a possibility why are they all not just made with no bowtie?
Again, total novice so apologies if it’s a silly question