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Brilliant_Rock
- Joined
- Feb 2, 2006
- Messages
- 976
WOW...long, long, long.Date: 9/15/2006 5:12:41 PM
Author: aljdewey
Yes and no.Date: 9/15/2006 4:19:07 PM
Author: Rhino
I guess a question I would like to ask you belle and any consumer or peer reading is this.
If you would be so kind as to read our disclaimer which I posted above and which link is above. After reading this and considering we are changing the wording on each individual diamonds page to say either ''estimated GIA Cut Grade'' (when its an AGS stone) or ''estimated AGS Cut Grade'' (when its a GIA stone) do you feel this is a fair and accurate representation?
Yes, it removes the even the hint of appearance of trying to intentionally mislead by hiding the fine print that ''Oh, by the way, it''s not actually an AGS0 stone'' on an obscure back page somewhere.
No, because it still gives the appearance (even though I know it''s not your intent) that you as a vendor are trying to bolster your product and advance your sale by invoking the impliied assurance of ''AGS worthy''. It''s like trying to claim something gets the ''good housekeeping seal of approval''.....except that it''s AGS, and they haven''t really approved anything.
It gives you the appearance of riding the coattails of a grading lab that you aren''t using and aren''t paying, and leveraging the weight/reputation of the AGS name to your benefit. It feels just as smarmy as setting up a knock-off handbag store next to the Prada store and putting a sign on your bags that says ''estimated Prada quality''.
In my opinion, it gives you (and anyone else doing it) the feel of the stereotypical used car salesman......doing something that isn''t technically or officially a breach (because you''ve disclaimed to high heaven), but it''s of questionable ethical taste.
You guys don''t need to do this. GOG has a great reputation, and you sell great products. You folks back up your goods with SO many quality tools that speak to the high quality of your goods that you don''t really need to boost up your products with a claim of ''estimated AGS cut grade'' or ''estimated GIA cut grade''.
I know your intent is good, but it could reflect on you in a way you wouldn''t want it to.![]()
There is a difference between having an incidental conversation with a customer and taking the step to publish estimated opinions in writing. If you and I are speaking and I ask you ''would this stone get an AGS0 grade'', you could explain why you feel it would, etc.....it''s an anecdotal conversation about a stone. That''s different from a wholesale, written approach of estimating cut grades for every stone and trying to protect that estimate with a disclaimer that you can''t even be sure is read, much less understood.
I think it''s fine to have the incidental conversation. I think it''s questionable and essentially not fine to do the wholesale, written, every stone approach. Just my honest opinion.
This was by far the best comment of what I''ve felt going to the GOG website. I see no reason personally (as an educated consumer but by no means an expert

Good to see that Jonathan heeded some of the advice and has started to make the changes. I think it can avoid confusion in the future and personally find it to be a change in the right direction

Great job Alj for all the comments. I really enjoyed reading your perspective and agreed 100%