re:2%

[Serg]

"Although it might seem that you need a fancy, patented cut to do a fancy amount of business, one company proves that it''s not the cut that counts but the way it''s promoted. Danielle Max spoke to CEO and founder of Hearts On Fire Glenn Rothman to discover just how this Boston-based business is able to boast of $400,000,000 in retail sales at a time when other companies are struggling to make a dent into the black"



http://www.idexonline.com/portal_FullMazalUbracha.asp?id=31323

If one company sell $400,000,000 Super ideal Symmetry round diamonds , total sells such type Diamonds are bigger than 2% ( may be much bigger)

at least it proof what Data from IDEX, Rapaport, PS could be used for correct estimation market share such diamonds

 

[strmrdr]

That is a lot of sales.
Good marketing can push sales even today.
Part of that is that at least locally it is the better dealers who sell HOF and they have at least a few people on staff with above average knowledge to answer questions.

 

[Paul-Antwerp]

400 million is not bad at all. But be aware, this is not a yearly sales figure, this is a total since starting up.

 

[Garry H (Cut Nut)]

Date: 11/16/2008 1:51:53 PM
Author: Paul-Antwerp
400 million is not bad at all. But be aware, this is not a yearly sales figure, this is a total since starting up.

A great way to use statistics Paul

By that rekoning I am coming up to $100,000,000

Are you certain that this is not an annula figure?
5,000 sales people only need to do $80,000 each - it seems $400m would be quite reasonable, especially with HoF margins

 

[diagem]

Date: 11/16/2008 3:18:31 PM
Author: Garry H (Cut Nut)

Date: 11/16/2008 1:51:53 PM
Author: Paul-Antwerp
400 million is not bad at all. But be aware, this is not a yearly sales figure, this is a total since starting up.

A great way to use statistics Paul

By that rekoning I am coming up to $100,000,000

Are you certain that this is not an annula figure?
5,000 sales people only need to do $80,000 each - it seems $400m would be quite reasonable, especially with HoF margins

Is that a lot? For rounds?

And were talking retail, correct?

 

[Paul-Antwerp]

Date: 11/16/2008 3:18:31 PM
Author: Garry H (Cut Nut)

Date: 11/16/2008 1:51:53 PM
Author: Paul-Antwerp
400 million is not bad at all. But be aware, this is not a yearly sales figure, this is a total since starting up.

A great way to use statistics Paul

By that rekoning I am coming up to $100,000,000

Are you certain that this is not an annula figure?
5,000 sales people only need to do $80,000 each - it seems $400m would be quite reasonable, especially with HoF margins

Are you certain that it is an annual figure?

If so, HOF would be bigger than BlueNile with a much more limited product-range and only one supplier.

Is the figure of 5,000 professional sales people correct. They had about 300 stores in the U.S. last year, and I do not know how many outside of the U.S. Must all be big stores to reach a total figure of 5,000.

And your calculation of 80K per sales person is then correct, but that would be 80K on only a small portion of a store''s product-portfolio.

And all this comes from 1% of the world''s rough?

I cannot even imagine that you doubt about this figure being a total over 13 years?

Live long,

 

[Garry H (Cut Nut)]

Date: 11/16/2008 3:55:10 PM
Author: Paul-Antwerp

Date: 11/16/2008 3:18:31 PM
Author: Garry H (Cut Nut)

Date: 11/16/2008 1:51:53 PM
Author: Paul-Antwerp
400 million is not bad at all. But be aware, this is not a yearly sales figure, this is a total since starting up.

A great way to use statistics Paul

By that rekoning I am coming up to $100,000,000

Are you certain that this is not an annula figure?
5,000 sales people only need to do $80,000 each - it seems $400m would be quite reasonable, especially with HoF margins

Are you certain that it is an annual figure?

If so, HOF would be bigger than BlueNile with a much more limited product-range and only one supplier.

Is the figure of 5,000 professional sales people correct. They had about 300 stores in the U.S. last year, and I do not know how many outside of the U.S. Must all be big stores to reach a total figure of 5,000.

And your calculation of 80K per sales person is then correct, but that would be 80K on only a small portion of a store''s product-portfolio.

And all this comes from 1% of the world''s rough?

I cannot even imagine that you doubt about this figure being a total over 13 years?

Live long,

I am not sure either Paul, but HoF mark up a diamond many times more than BlueNile.

And $80k per sales person for a leading diamond product is not unrealistic. about 1-2 sales a week.
How can we find out?

 

[Paul-Antwerp]

Do not worry, Garry, I am sure.

Plus the majority of HOF-sales nowadays comes from set jewellery with uncertified melee-size diamonds. Cut-quality, question-mark.

And the OP is refering to an incorrect premise, where the market-share of AGS is suddenly confused with all super-ideal symmetry rounds. It is not the first instance of creative statistics by OP.

Live long,

 

[Garry H (Cut Nut)]

Paul Isaw this
If you haven''t bought a diamond lately, you may not have heard of Hearts on Fire. But the Boston-based company, which Rothman says has posted 30% annual growth in sales over the past 11 years to reach $350 million (at retail) this year,
here
http://www.diamondsnews.com/hearts_on_fire.htm

using compound growth:
If you start with $2 million then the annual sales now are $37.7M
If you start with $20 mill then anual sales are now $377,000,000

He was bought out by EuroStar - Dimexion earlier this decade as I recall - maybe someone can find the payment and indicated sales etc.
I think either answer is possible - but the larger one makes more sense because the wholesale cost value would be near to 1/2 that and $20 million is not a big value for a big company.

 

[Serg]

Date: 11/16/2008 7:57:55 AM
Author:Serg


'Although it might seem that you need a fancy, patented cut to do a fancy amount of business, one company proves that it's not the cut that counts but the way it's promoted. Danielle Max spoke to CEO and founder of Hearts On Fire Glenn Rothman to discover just how this Boston-based business is able to boast of $400,000,000 in retail sales at a time when other companies are struggling to make a dent into the black'





http://www.idexonline.com/portal_FullMazalUbracha.asp?id=31323

If one company sell $400,000,000 Super ideal Symmetry round diamonds , total sells such type Diamonds are bigger than 2% ( may be much bigger)

at least it proof what Data from IDEX, Rapaport, PS could be used for correct estimation market share such diamonds

re:at least it proof what Data from IDEX, Rapaport, PS could be used for correct estimation market share such diamonds

at least it proof what Data from IDEX, Rapaport, PS could NOT be used for correct estimation market share such diamonds

 

[partgypsy]

They must be doing well. I went to my favorite local jewelry store, who pretty much do all their work in-house (custom) now have a hearts on fire section

. I think of them having their own niche and not needing to do that, but I guess they must feel it is good for business, such as competing with the mall stores?