Stu, it's largely a matter of preference. I've attached a DiamondCalc computer generated image of what that length-to-width ratio looks like on a princess cut.
The squares do seem to command a little bit of a premium because more people seem to prefer that shape. It's not a big difference, and tends to go on a stone-by-stone basis.
wow, that's a great tool. that really helps. seems like it's not a big deal, i'll see it tomorrow, hopefully it looks as good as your graphic image ! Thanks!
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