It''s probably a lovely perfume, but I have my doubts as to how much an individual''s DNA actualy has anything to to with it.
In one of my first year biology labs we had the opportuntiy to do a DNA analysis using PCR and gel electrophoresis, and the equipment and materials necessary are quite expensive.
They could methodicaly test each DNA sample, then start with a standard pre-mixed perfume base and then add miniscule amounts of essential oils corresponding to specific DNA markers. OR they could save a ton of money assigning a randomly generated number to each DNA sample, throwing out the DNA, and adding miniscule amounts of essential oils corresponding to the digits in the randomly generated number.
Both methods would result in a perfume "unique to you" and could be replicated at the client''s request if proper record keeping is in place. By the second method the company is going to make a lot more profit.
As far as I can tell no DNA is going into the perfume itself, so it would be very hard to prove whether they actualy used your DNA or not in the formulation process.
For some reason it reminds me of the LifeGem diamond thing and their inability to say if the cremains actualy made it into the memorial diamond or not.
I was wondering if they would just do some other random thing to create a special sent. The girl they had on there said she spent a lot of money on perfumes just to find out they didn''t work well with her body chemistry, this was supposed to fix that. The thought is cool.
the concept is pretty neat - I also have doubts about the execution of it.. although depending on how expensive the perfume is it''s possible that they will actually do all the science required to fulfill their claims...
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