Mara
Super_Ideal_Rock
- Joined
- Oct 30, 2002
- Messages
- 31,003
I was lazing around on the couch yesterday and came across this Shop @ Home channel where they were having a show on Moissanite. Not super familiar with this though I have seen it discussed a time or two on here so I figured I'd watch it. Eye candy anyway.
Anyhow a few things were interesting. First off I was drooling uncontrollably over the 4c stone they had. It was a MONSTER of course.
The most interesting thing is that they had a diamond to compare to the moissanite stones and they looked very similar. It was hard to pick out the diamond. The moissanite looked sparklier but then again the diamond they had could have not been the best cut. They just called it a '21k certified diamond'...coulda been anything!
But what really made me giggle was their 'real diamond' pricing. First off a 1.5c moissanite ring was on special for $599. A 2c moissanite ring was something like $1200. Their 4c was $2999. They were comparing these prices to 'real diamonds'. They had some sort of chart.
They compared the 1.5c stone to a 1.5c I VS1 'certified' diamond. This is the calculation they had.
$4800/ct (Rap?)
1.5c=$7200
+labor, gold, retail markup
=Retail price of ring: $15000
I almost fell off my seat! First off, a 1.5c I VS1 stone here through an Inet vendor, H&A even would be something like $10000. So do retail stores really carry that $5k markup? Or was this just made-for-tv-buy-our-moissanite selling? Either way the amounts they were pitching if you bought the real thing was laughable. Their $21k certified diamond that they were comparing to moissanite was a 1.5c.
Now their 4c stone. This is something similar to the calc they had:
$7100/ct I VS1 (again assuming Rap)
x 4c=$28000
+labor, gold, retail markup
=retail price for ring: $58000!
Again almost fell off my seat. Now mind you these rings were basically 14k gold solitaires. Nothing fancy and no diamonds! I was thinking of Solange's well-cut 4c ring which I think was I SI2 with no visible inclusions and she noted a stellar deal on it so I assume it was MUCH MUCH less than almost $60k!
Anyway, I got a kick out of watching the show, their comparisons next to real diamonds in terms of cost and physical beauty. They also did this 'diamond test' where they showed the moissanite tested like a real diamond.

Anyhow a few things were interesting. First off I was drooling uncontrollably over the 4c stone they had. It was a MONSTER of course.
The most interesting thing is that they had a diamond to compare to the moissanite stones and they looked very similar. It was hard to pick out the diamond. The moissanite looked sparklier but then again the diamond they had could have not been the best cut. They just called it a '21k certified diamond'...coulda been anything!

But what really made me giggle was their 'real diamond' pricing. First off a 1.5c moissanite ring was on special for $599. A 2c moissanite ring was something like $1200. Their 4c was $2999. They were comparing these prices to 'real diamonds'. They had some sort of chart.
They compared the 1.5c stone to a 1.5c I VS1 'certified' diamond. This is the calculation they had.
$4800/ct (Rap?)
1.5c=$7200
+labor, gold, retail markup
=Retail price of ring: $15000
I almost fell off my seat! First off, a 1.5c I VS1 stone here through an Inet vendor, H&A even would be something like $10000. So do retail stores really carry that $5k markup? Or was this just made-for-tv-buy-our-moissanite selling? Either way the amounts they were pitching if you bought the real thing was laughable. Their $21k certified diamond that they were comparing to moissanite was a 1.5c.
Now their 4c stone. This is something similar to the calc they had:
$7100/ct I VS1 (again assuming Rap)
x 4c=$28000
+labor, gold, retail markup
=retail price for ring: $58000!
Again almost fell off my seat. Now mind you these rings were basically 14k gold solitaires. Nothing fancy and no diamonds! I was thinking of Solange's well-cut 4c ring which I think was I SI2 with no visible inclusions and she noted a stellar deal on it so I assume it was MUCH MUCH less than almost $60k!
Anyway, I got a kick out of watching the show, their comparisons next to real diamonds in terms of cost and physical beauty. They also did this 'diamond test' where they showed the moissanite tested like a real diamond.