Modern Jeweler (finally) embraces the internet!

[niceice]

Oh man, this is RICH

Over the past few months there have been several threads here on PS discussing various articles published in Modern Jeweler Magazine which seem to paint internet diamond dealers in a bad light, bash our very sense of integrity and provide retail jewelers with "tactics" about how to combat the internet - most of which are based on the premise of creating fear of getting ripped off by the internet dealers, i.e. "I heard about this guy who bought a diamond online and, blah, blah, blah" so imagine my amusement when I receive an email from Modern Jeweler this morning advertising their (apparent) partnership with Ideal Diamond Solutions "e-commerce for independent retail jewelers" which starts out:

"Did you know...
Today: 4% of all diamond and jewelry sales happen online.

By 2018: 20% of all diamond and jewelry sales will happen online.

That''s a sales growth potential of 500%"

Paraphrasing: Sign up for our Webinar now and we''ll show you how to take advantage of the internet using our turn-key e-commerce solution so that you can take advantage of the power of the internet and gain the sales you might otherwise lose...

Last month: All internet dealers are THE DEVIL
This month: Come Party & Profit with us in Haiti

So there you have it, apparently Modern Jeweler finally figured out how to make money off the internet, they''re going to help retail jewelers buy a hosting package. The irony of this advertising campaign is phenomenal, I can''t stop laughing, "embrace the internet lowly retail knaves because Modern Jeweler has apparently finally figured out how to profit from your doing so

 

[Dee*Jay]

I think you should attend the webinar and then come back and tell what they say! I can only *imagine* some of the slides...

 

[strmrdr]

ROFL
Thanks a good laugh is always a good thing.

Having attended several hundred such things it will go something like this....
start: define a problem, then the pitch: make millions with us.
middle: blah blah blah marketing garbage with buzzwords like web2.0, web3.0, clouds, clusters, peering, managed services, hyper super fantastic support services available for an additional $29.95 a month.
end: buy today for the super saver price of $19.95 a month(regularly $199.95 a month) and make millions just from being on the net with no work and no effort just like we did.

 

[niceice]

Strmrdr you are so right:

IDS packages include:

-State-of-the-art "turn-key" website, customized to you store''s brand image
-Virtual inventory of 20,000+ certifi ed diamonds
-"Design Your Own" modules for rings, earrings and pendants
-Designer jewelry module - sponsored by Jewelry Resource Bureau (JRB)
-Colored diamond module - sponsored by Natural Colored Diamond Association (NCDIA)
-Continuous Search Engine Optimization (SEO)
-Fulfillment, customer service and support
-EVERYTHING YOU NEED TO COMPETE!

Buy now, sign up in the next x.xx minutes and we''ll also give you, uh, oh yea, this nifty reprint of articles we''ve published in the past BASHING the internet, one is from just last month!

 

[pocahontas]

Date: 6/18/2008 11:58:08 AM
Author: strmrdr
ROFL
Thanks a good laugh is always a good thing.

Having attended several hundred such things it will go something like this....
start: define a problem, then the pitch: make millions with us.
middle: blah blah blah marketing garbage with buzzwords like web2.0, web3.0, clouds, clusters, peering, managed services, hyper super fantastic support services available for an additional $29.95 a month.
end: buy today for the super saver price of $19.95 a month(regularly $199.95 a month) and make millions just from being on the net with no work and no effort just like we did.

Too funny! I love your synopsis Strm

 

[Dee*Jay]

Date: 6/18/2008 12:07:01 PM
Author: niceice
Strmrdr you are so right:

IDS packages include:

-State-of-the-art ''turn-key'' website, customized to you store''s brand image
-Virtual inventory of 20,000+ certifi ed diamonds
-''Design Your Own'' modules for rings, earrings and pendants
-Designer jewelry module - sponsored by Jewelry Resource Bureau (JRB)
-Colored diamond module - sponsored by Natural Colored Diamond Association (NCDIA)
-Continuous Search Engine Optimization (SEO)
-Fulfillment, customer service and support
-EVERYTHING YOU NEED TO COMPETE!

Buy now, sign up in the next x.xx minutes and we''ll also give you, uh, oh yea, this nifty reprint of articles we''ve published in the past BASHING the internet, one is from just last month!

I somehow wouldn''t be surprised if the guy who wrote last month''s article is now hosting this webinar...

 

[Allison D.]

Does the course come with a free Ginsu?

 

[Lynn B]

Does it slice and dice and make julienne fries????!