- Joined
- Apr 8, 2014
- Messages
- 1,229
I was reading an article the other day in the JCK magazine that got me curious about anecdotes any of you have about millennials and diamond purchases.
There is a fairly common belief in the industry that millennials don't buy jewelry. JCK contends that they DO buy jewelry just more casual and accessibly priced than we've seen previously. They point to some expanded lines (Tacori, Yael Designs, Stuller and Charles and Colvard specifically) introducing price-point jewelry collections aimed at that age group. The belief is, as they mature, their tastes will inevitably evolve to more expensive, more traditional purchases.
Being a purely internet-based business, B2C has found more emphasis on pictures and quick-summary-type information is consumed by millennials and when they contact us they are almost exclusively interested in getting a diamond ring for engagements - but diamonds for pendants, earrings, and other jewelry is consistently from the older crowd.
Isn't that how it has always been though? Are industry experts seeing a major down-turn in diamond purchases and this is a legitimate concern? Or is it perhaps the B&M stores fighting the internet phenomenon rather than a change in status of diamond jewelry so they simply see less faces and bodies than previously?
I am curious what stories you have or first-had experience about millennials and their attitudes towards diamond jewelry.
There is a fairly common belief in the industry that millennials don't buy jewelry. JCK contends that they DO buy jewelry just more casual and accessibly priced than we've seen previously. They point to some expanded lines (Tacori, Yael Designs, Stuller and Charles and Colvard specifically) introducing price-point jewelry collections aimed at that age group. The belief is, as they mature, their tastes will inevitably evolve to more expensive, more traditional purchases.
Being a purely internet-based business, B2C has found more emphasis on pictures and quick-summary-type information is consumed by millennials and when they contact us they are almost exclusively interested in getting a diamond ring for engagements - but diamonds for pendants, earrings, and other jewelry is consistently from the older crowd.
Isn't that how it has always been though? Are industry experts seeing a major down-turn in diamond purchases and this is a legitimate concern? Or is it perhaps the B&M stores fighting the internet phenomenon rather than a change in status of diamond jewelry so they simply see less faces and bodies than previously?
I am curious what stories you have or first-had experience about millennials and their attitudes towards diamond jewelry.