Makers of Isee2 technology fold...

[diagem]

"Overseas Diamonds Folds, Debt Estimated at $20-$25 Million

(October 28, ''09, 5:21 Edahn Golan)

Leading diamond firm Overseas Diamonds NV is facing financial difficulties and has apparently dismissed all or part of its staff. The news about the Antwerp-based company, which has the reputation of a conservatively managed firm, sent shockwaves throughout the diamond industry."


http://www.idexonline.com/portal_FullNews.asp?id=33128

 

[Karl_K]

 

[arjunajane]

what a shame..

Any insight Diagem on what this could mean (if anything) for the Isee2 brand?

 

[Serg]

Date: 10/30/2009 11:43:58 AM
Author: arjunajane
what a shame..

Any insight Diagem on what this could mean (if anything) for the Isee2 brand?

most probably one Indian company bought Brand and Technology

 

[diagem]

Date: 10/30/2009 11:49:02 AM
Author: Serg

Date: 10/30/2009 11:43:58 AM
Author: arjunajane
what a shame..

Any insight Diagem on what this could mean (if anything) for the Isee2 brand?

most probably one Indian company bought Brand and Technology

How are the Isee2 cuts compared to other high performance cuts (in rounds I assume?).
Is it a strong brand?

 

[arjunajane]

Date: 10/30/2009 11:49:02 AM
Author: Serg

Date: 10/30/2009 11:43:58 AM

Author: arjunajane

what a shame..

Any insight Diagem on what this could mean (if anything) for the Isee2 brand?

most probably one Indian company bought Brand and Technology

Serg, as a consumer who has owned an Isee2 and feels an affinity for the brand, could this mean any potential detriment in quality control?

..Please excuse if the question is slightly ignorant, just coming from a consumer (outsider) point of view.

 

[Karl_K]

Date: 10/30/2009 11:52:36 AM
Author: DiaGem
How are the Isee2 cuts compared to other high performance cuts (in rounds I assume?).

Is it a strong brand?

Excellent, Jon sells a bunch of them each year.

Other than gog I haven't heard much about them and he sells them under his name.
A local dealer is listed on their website but I have never seen one there they push hof.

 

[Serg]

Date: 10/30/2009 11:53:48 AM
Author: arjunajane

Date: 10/30/2009 11:49:02 AM

Author: Serg

Date: 10/30/2009 11:43:58 AM


Author: arjunajane


what a shame..

Any insight Diagem on what this could mean (if anything) for the Isee2 brand?

most probably one Indian company bought Brand and Technology

Serg, as a consumer who has owned an Isee2 and feels an affinity for the brand, could this mean any potential detriment in quality control?


..Please excuse if the question is slightly ignorant, just coming from a consumer (outsider) point of view.

Sorry, I have not any idea what will happened with quality control

 

[diagem]

Smooth...

http://www.idexonline.com/portal_FullNews.asp?SID=&id=33155


"Former Overseas Diamond Exec Forms New Company

(November 1, ''09, 8:37 IDEX Online Staff Reporter)

Just days after Overseas Diamonds NV closed its operations in Antwerp, former managers and employees of the company’s U.S. branch announced they have formed a new company that offers a branded diamond and jewelry line.

Joseph Srodawa, former managing director of Overseas Diamond Inc, and the isee2 brand in North America, heads the new company, Gembrooke. The New Jersey-based firm is offering its Solenza Diamond brand to fine-jewelry retailers in the U.S. and Canada.

The diamonds are provided with a full certificate of origin and an independent evaluation of their light performance, the company said in a release on Friday. The Solenza brand consists of a loose-diamond program and a jewelry collection, “designed to showcase the intense brilliance and beauty of the diamond.”

This is similar to what Overseas did. Its isee2 device showed the light performance of Ideal Cut diamonds. The marketing idea was that once a consumer would be convinced to buy an ideal cut diamond, they would buy one manufactured by Overseas.

“Gembrooke designed Solenza to be the first diamond brand created from birth for online sales and distribution,” according to the company. The firm plans to test a new website in the fourth quarter, designed to provide its retail partners with a full turn-key e-commerce platform and integrated online marketing as well as internet-focused sales training. "

 

[arjunajane]