Interesting survey report on e-rings in this economy

[Pandora II]

Thought this was interesting from this morning''s Rapaport Newswire:

JCOC Survey: Weddings Delayed, No Internet Love for Rings
The bridal study conducted by the Jewelry Consumer Opinion Council (JCOC), revealed that the economy is taking a toll on wedding plans. Even though the study only had 362 online participants, 25 percent said that the wedding plans had been postponed due to the recession. Of those grooms who had not yet purchased engagement and wedding rings, 36 percent said that their budget for the rings will now be lower by 15 percent or more. National jewelry stores topped grooms'' choices for ring purchases, with 43 percent, followed by local jewelry stores, with 36 percent, the Internet with 7 percent, and websites of chain retailers, with 7 percent. Of 30 surveyed brides-to-be, 48 percent had lowered their budget for rings due to the recession, 23 percent lowering it by 15 percent or more. The brides split between buying rings at national chains or from local jewelers, both at 29 percent. None of the brides would buy from the Internet; 3 percent, however, selected retail store websites.


Obviously a small sample, but even so...

 

[stone-cold11]

Weird. Oh well, their loss.

 

[D&T]

Date: 6/19/2009 6:56:18 AM
Author:Pandora II



Thought this was interesting from this morning's Rapaport Newswire:

JCOC Survey: Weddings Delayed, No Internet Love for Rings



The bridal study conducted by the Jewelry Consumer Opinion Council (JCOC), revealed that the economy is taking a toll on wedding plans. Even though the study only had 362 online participants, 25 percent said that the wedding plans had been postponed due to the recession. Of those grooms who had not yet purchased engagement and wedding rings, 36 percent said that their budget for the rings will now be lower by 15 percent or more. National jewelry stores topped grooms' choices for ring purchases, with 43 percent, followed by local jewelry stores, with 36 percent, the Internet with 7 percent, and websites of chain retailers, with 7 percent. Of 30 surveyed brides-to-be, 48 percent had lowered their budget for rings due to the recession, 23 percent lowering it by 15 percent or more. The brides split between buying rings at national chains or from local jewelers, both at 29 percent. None of the brides would buy from the Internet; 3 percent, however, selected retail store websites.


Obviously a small sample, but even so...

poor uneducated diamond consumer ( I know I was one )

ETA: they must not have visited pricescope

 

[D&T]

Date: 6/19/2009 6:58:02 AM
Author: Stone-cold11
Weird. Oh well, their loss.

ditto