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Influencer marketing (a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, an individual or organization who has a strong following and/or social influence in their respective fields.
Influencer content may be framed as testimonial advertising, where influencers play the role of a potential buyer themselves, or they may be involved as third parties, which can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).[1]
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Influencer marketing - Wikipedia
en.wikipedia.org
Influencer marketing (a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, an individual or organization who has a strong following and/or social influence in their respective fields.
Influencer content may be framed as testimonial advertising, where influencers play the role of a potential buyer themselves, or they may be involved as third parties, which can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).[1]
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.
.
Are you?