- Joined
- Apr 30, 2005
- Messages
- 33,695
momhappy posted this link to an article in The Atlantic.
http://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/
The article references and links to this 2011 study by the British Food Journal:
http://www.emeraldinsight.com/doi/abs/10.1108/00070701111177674
It is a pay to view article.
I did not pay and view it, but at the above link there is an outline.
Under Findings it says, "– Free sampling is very effective in inducing trial, especially among lower educated consumers. ...
momhappy didn't make that up.
I didn't make that up.
It is a finding of an investigation.
As always with every generalization there will be exceptions.
No biggie.
No reason feel slighted.
I think correlation of education level and acceptance/rejection of free sample is fascinating.
IMO nobody should feel ashamed of taking or refusing to accept free samples.
I love behind the curtain stuff about society, psychology, marketing, and people's behavior.
I'm just selfish and would prefer no traffic jams so I'm down on (not down with ) Costco's free samples.
I didn't mean to cause the end of the world.
http://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/
The article references and links to this 2011 study by the British Food Journal:
http://www.emeraldinsight.com/doi/abs/10.1108/00070701111177674
It is a pay to view article.
I did not pay and view it, but at the above link there is an outline.
Under Findings it says, "– Free sampling is very effective in inducing trial, especially among lower educated consumers. ...
momhappy didn't make that up.
I didn't make that up.
It is a finding of an investigation.
As always with every generalization there will be exceptions.
No biggie.
No reason feel slighted.
I think correlation of education level and acceptance/rejection of free sample is fascinating.
IMO nobody should feel ashamed of taking or refusing to accept free samples.
I love behind the curtain stuff about society, psychology, marketing, and people's behavior.
I'm just selfish and would prefer no traffic jams so I'm down on (not down with ) Costco's free samples.
I didn't mean to cause the end of the world.