I have read a ton of info on the forums, so hopefully I can make my questions somewhat intelligent. I am in the market for a stone, I have settled on something in the 1.8 - 2.0 range, G-H, VS1-VS2, VG-Exc GIA cert. I realize that I am playing roughly in the $18K-$25K range depending on the specs of the particular stone I settle on.
I will likely purchase at a B&M as I just do not feel confident enough given my lack of knowledge to do it online. I have ready plenty of information about the gaudy mark-ups at the retail locations. So as a fairly skilled business man, I have never felt more unprepared for a negotiation as I am this one. No matter how much I read, I feel I remain at a horrible disadvantage and dont know how to verify that I am getting a "good price". How much can I expect a retailer to come down? What kind of margin are they looking for? Is the "Rap" a good benchmark or not (I read conflicting data)? At least when I negotiate the price of a car I know what the dealership paid. Is there a rule of thumb for mark-up over cost for a retail jewelry store? For example they usually mark-up 40% of their cost to get to the list price, so if you get them down 20% you have done well?
In short, how can I protect myself when I''m negotiating when I feel like no matter much I prepare myself, Im still at a gross disadvantage? I will be buying this diamond once, they sell them every day.
I will likely purchase at a B&M as I just do not feel confident enough given my lack of knowledge to do it online. I have ready plenty of information about the gaudy mark-ups at the retail locations. So as a fairly skilled business man, I have never felt more unprepared for a negotiation as I am this one. No matter how much I read, I feel I remain at a horrible disadvantage and dont know how to verify that I am getting a "good price". How much can I expect a retailer to come down? What kind of margin are they looking for? Is the "Rap" a good benchmark or not (I read conflicting data)? At least when I negotiate the price of a car I know what the dealership paid. Is there a rule of thumb for mark-up over cost for a retail jewelry store? For example they usually mark-up 40% of their cost to get to the list price, so if you get them down 20% you have done well?
In short, how can I protect myself when I''m negotiating when I feel like no matter much I prepare myself, Im still at a gross disadvantage? I will be buying this diamond once, they sell them every day.