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- Jun 29, 2008
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You may want to run your professional eye over this one .............. 
For $14,000 one might expect Dior or Chanel haute couture. But a little-known brand has trumped the major labels in price with a diamond-encrusted gown that it is marketing as a prom dress. Indulgent parents should start saving now for the design by Dress Goddess, which has the precious stones hand-sewn through the bodice. According to the company website, the gown is adorned 'with an assortment of genuine diamonds valued at more than $13,000'.
Dress Goddess, which believes the design is the most expensive prom dress ever made, compared it to Victoria's Secret's famous $2million diamond-encrusted bra, modelled by Adriana Lima last year. Company president Jon Liney said: 'We have been selling prom dresses since 1969. Starting in January of each year, our customers search for the most unique prom dress ever created. 'The $13,997 Prom Dress delivers exactly this... Exclusive one of a kind extravagance. 'Victoria's Secret has their $2million bra and now Dress Goddess has the $13,997 Prom Dress.'
For thriftier students, there is a cheaper alternative to the gown, which is available in U.S. Sizes 00 to 12.
A $398 version comes with shimmering beads and sequins in place of the diamonds.
Parents - start saving now!
For $14,000 one might expect Dior or Chanel haute couture. But a little-known brand has trumped the major labels in price with a diamond-encrusted gown that it is marketing as a prom dress. Indulgent parents should start saving now for the design by Dress Goddess, which has the precious stones hand-sewn through the bodice. According to the company website, the gown is adorned 'with an assortment of genuine diamonds valued at more than $13,000'.
Dress Goddess, which believes the design is the most expensive prom dress ever made, compared it to Victoria's Secret's famous $2million diamond-encrusted bra, modelled by Adriana Lima last year. Company president Jon Liney said: 'We have been selling prom dresses since 1969. Starting in January of each year, our customers search for the most unique prom dress ever created. 'The $13,997 Prom Dress delivers exactly this... Exclusive one of a kind extravagance. 'Victoria's Secret has their $2million bra and now Dress Goddess has the $13,997 Prom Dress.'
For thriftier students, there is a cheaper alternative to the gown, which is available in U.S. Sizes 00 to 12.
A $398 version comes with shimmering beads and sequins in place of the diamonds.
Parents - start saving now!
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