from the PS archives - great thread on branding and consistency

[Lula]

I found this older thread that is very relevant to some recent discussions on branding, GIA/AGS grading, and cut consistency.

I love Garry's 22 points (laws) and Paul's comparison of Armani to Dries van Nolten!


2006 thread on branding started by oldminer (Dave Atlas)


PS at its best!

 

[Volare]

Broken link

 

[Lula]

Thanks - fixed it.

 

[Paul-Antwerp]

Fantastic digging in the archives, Sara.

I really enjoyed reading this again, seeing some posters of yesteryears, and especially John''s posts as JohnQuixote.

As for the topic, I think that it still has a lot of merit to discuss. Maybe, we can restart a thread asking about current views on the topic. I am sure that some positions might have evolved, while others have developed a stronger reasoning on their point-of-view.

Live long,