NewEnglandLady
Ideal_Rock
- Joined
- Jul 27, 2007
- Messages
- 6,299
I have to say that I like that Dr. Pepper is simply stating the obvious. Coke Zero and Pepsi Max are also the male equivalent of their female diet counterparts, but Dr. Pepper was the first to come out and SAY it. Today consumers want transparency and I think Dr. Pepper is trying to tap into that.