- Joined
- Aug 15, 2000
- Messages
- 18,457
DiaGem|1439875538|3915903 said:But it's still aimed at "RB's" only......Garry H (Cut Nut)|1439865108|3915866 said:Maybe HoF are on to something?
A NEW GENERATION is getting engaged and starting their jewelry collections – yes, it’s those Millennials again – and so it’s time for a different kind of ad campaign. Hearts on Fire, which proclaims its product The World’s Most Perfectly Cut Diamond, is going full steam ahead by unleashing a multimedia campaign next month in top fashion and bridal magazines, TV, digital and social media that says something much different about diamonds than has traditionally been said in the past.
click for the entire article
http://instoremag.com/homepage/shin...kes-up-the-traditional-with-new-campaign.html
Different? How so?
By offering perfection which we all know doesn't exist in Diamond cuts?
I was not supporting HoF choice of diamonds to market etc Yoram - I was hailing their approach to marketing to Millenials - a topic discussed as a market weakness earlier in this thread.