edited to add: I mean Leonid, not De Beers. The De Beers stores have been coming for a while. Just wait until they turn on the marketing machine around them! But.... Leonid is hitting all the key hot spots in NYC, it seems...
I don't like colour I take D, my dear
I like my polish just ideal
And you can see it in my sparkle when I walk
I'm a diamond nerd in New York
I'm an ideal, I'm a super-ideal
I'm a diamond nerd in New York
If "manners maketh man" as someone said
Then he's the hero of the day
It takes a man to counter ignorance and smile
Be ideal no matter what they say
Shape, proportions can lead to notoriety
It could end up as the only one
Brilliance and sparkle are rare in this society
At night my diamond's brighter than the sun
Takes more than cutting tools to make a stone
Takes more than cert for a diamond
Inform your customers, teach them when you can
A gentleman will teach but never push
We are ideals, we are super-ideals
We are diamond nerds in New York
We are ideals, we are super-ideals
We are diamond nerds on Pricescope.