I Love My Sailor
Shiny_Rock
- Joined
- Jan 29, 2009
- Messages
- 353
Brian Gavin used to be part of WF and the VP up until January of this year. He was the originator of the A Cut Above branded h&a diamonds. This detailed article written by him below explains his standards for the ACA diamond. Whiteflash are now producing the brand. Brian has now started his own company www.briangavindiamonds.comDate: 4/20/2009 8:04:11 AM
Author:I Love My Sailor
I did a bit of research on Brian Gavin and found some information connecting him to whiteflash. I didn't get a chance to read the whole thing because I had to get to work. I know you guys would know the correct answer.
So what is the difference between Brian's ACA and a Whiteflash ACA.
Date: 4/20/2009 8:04:11 AM
Author:I Love My Sailor
I did a bit of research on Brian Gavin and found some information connecting him to whiteflash. I didn''t get a chance to read the whole thing because I had to get to work. I know you guys would know the correct answer.
So what is the difference between Brian''s ACA and a Whiteflash ACA.
Date: 4/20/2009 8:28:15 AM
Author: Lorelei
As far as I am aware, WF ACA''s are being selected and cut to the usual standards as always. I have not seen many Brian Gavin diamonds as yet as they are a very new company, but I have known Brian here for a long time and would be confident his new h&a diamonds will be cut to the highest standards for visual balance and beauty as has always been his aim.
How do we know they are being cut to Brians tight guidelines? I also think that implying WF are using the same guidelines as Brian kind of takes away from the expertise that Brian brought to the company when he was there. Surely if just anyone can keep an eye on the numbers like that there would be no need for experts.Date: 4/21/2009 5:13:12 AM
Author: Lord Summerisle
i believe the story goes...
Brian started/purchased Alpha Creations Inc. in about ''95 which then sold diamonds to Jewellers, having gained his cutting experiance working for the family diamond cutting business.
He wanted to expand the business and wanted to refine the cutting of Hearts and Arrows - which lead to the creation of the A Cut Above brand.
I believe he started selling the A Cut Above online in ''99 with the inital intention of selling to Jewellers, but was suprised that it was consumers who were doing most of the purchasing. this lead to a rethink in strategy
So. he teamed up with a Business Partner - Debi Wexler, together setting up Whiteflash.com in around 2000 to sell the A Cut Above diamonds directly to the public.
In December 2008, Brian and Lesley split from Whiteflash to explore new challenges. Whiteflash continue to sell A Cut Above diamonds cut to the same tight guidelines as they always did when Brian was with them, and Brian will be selling his diamonds under the new brand name ''Brian Gavin Signature'' diamonds - so as not to cause confusion with the WF ACAs
Date: 4/21/2009 3:02:53 PM
Author: Maisie
Date: 4/21/2009 5:13:12 AM
Author: Lord Summerisle
i believe the story goes...
Brian started/purchased Alpha Creations Inc. in about '95 which then sold diamonds to Jewellers, having gained his cutting experiance working for the family diamond cutting business.
He wanted to expand the business and wanted to refine the cutting of Hearts and Arrows - which lead to the creation of the A Cut Above brand.
I believe he started selling the A Cut Above online in '99 with the inital intention of selling to Jewellers, but was suprised that it was consumers who were doing most of the purchasing. this lead to a rethink in strategy
So. he teamed up with a Business Partner - Debi Wexler, together setting up Whiteflash.com in around 2000 to sell the A Cut Above diamonds directly to the public.
In December 2008, Brian and Lesley split from Whiteflash to explore new challenges. Whiteflash continue to sell A Cut Above diamonds cut to the same tight guidelines as they always did when Brian was with them, and Brian will be selling his diamonds under the new brand name 'Brian Gavin Signature' diamonds - so as not to cause confusion with the WF ACAs
How do we know they are being cut to Brians tight guidelines? I also think that implying WF are using the same guidelines as Brian kind of takes away from the expertise that Brian brought to the company when he was there. Surely if just anyone can keep an eye on the numbers like that there would be no need for experts.
Just my take on things![]()
Date: 4/20/2009 8:47:17 AM
Author: neatfreak
Brian is great as is Whiteflash. You are in great hands either way.
Date: 4/21/2009 5:13:18 PM
Author: Maisie
I suppose another way of looking at it is imagine Leon Mege sold his company but let them keep the Leon Mege name. Would you be confident to buy a ''Leon'' ring even though he isn''t the one making them anymore? I just feel that Brian Gavin was the ACA brand and now he isn''t there anymore I don''t know that I am going to get exactly what he would have recommeded. I was relieved when he started his own company as it meant I could buy a Brian Gavin diamond.
Its my personal feeling of course and probably worth nothing in the great scheme of things.![]()
Date: 4/21/2009 7:39:58 PM
Author: strmrdr
It would be against the rules for one to comment on the other.
So far the ACA quality seems to be intact.
I will be keeping an eye on it as will the other pro-sumers.
As I always say buy the stone not the name, shop the dealer.
Myself I would lean towards working with Lesley as she and Sir John have always been some of my favorite people when they were at WF and afterward to.
I don''t buy from vendors I buy from people and much prefer to deal with owners or their family rather than hired help.
See that sums it up for me. You're more than fine buying from WF, great product through and through. For those of us that dealt with Lesley and Brian, it was all about a relationshp. A trust. That's why I will follow them.Date: 4/21/2009 7:39:58 PM
Author: strmrdr
It would be against the rules for one to comment on the other.
So far the ACA quality seems to be intact.
I will be keeping an eye on it as will the other pro-sumers.
As I always say buy the stone not the name, shop the dealer.
Myself I would lean towards working with Lesley as she and Sir John have always been some of my favorite people when they were at WF and afterward to.
I don't buy from vendors I buy from people and much prefer to deal with owners or their family rather than hired help.
This sums it up for me as well.Date: 4/22/2009 12:53:26 AM
Author: Kaleigh
See that sums it up for me. You''re more than fine buying from WF, great product through and through. For those of us that dealt with Lesley and Brian, it was all about a relationshp. A trust. That''s why I will follow them.Date: 4/21/2009 7:39:58 PM
Author: strmrdr
It would be against the rules for one to comment on the other.
So far the ACA quality seems to be intact.
I will be keeping an eye on it as will the other pro-sumers.
As I always say buy the stone not the name, shop the dealer.
Myself I would lean towards working with Lesley as she and Sir John have always been some of my favorite people when they were at WF and afterward to.
I don''t buy from vendors I buy from people and much prefer to deal with owners or their family rather than hired help.
Date: 4/22/2009 12:29:22 AM
Author: Kelli
How about I buy a big fat ACA, and a big fat Brian Gavin Signature, and then I''ll let you guys know what I think....![]()
Date: 4/22/2009 12:29:22 AM
Author: Kelli
How about I buy a big fat ACA, and a big fat Brian Gavin Signature, and then I'll let you guys know what I think....![]()
Date: 4/22/2009 4:40:14 AM
Author: I Love My Sailor
Well thank you all for commenting! I have enjoyed reading this post. My question was based on my decision to replace my wedding eternity band with one from Mr. Gavin. This thread didn''t make my mind to buy from either company,I have already been in contact with Lesley.... I agree whiteflash is a fine company filled with wonderful people whom I have spoke with. and I will be please to purchase from them in the future. I feel this project is a large purchase and I like personal experience and it doesn''t heart that I will be buying from the originator of the cut I seek!![]()