wolftress
Brilliant_Rock
- Joined
- Dec 12, 2006
- Messages
- 847
I wrote an article for a jewellery mag last year about marketing jewellery in B&M stores, and the focus was about making the customer feel special every time they make a purchase. I was just wondering if other people felt that the experience of buying something from a B&M store was worth the markup?
I buy a lot of jewellery online, but I also buy a lot of it from jewellery stores. The experience is so different. For me, I''d prefer to get someone from an upmarket jewellery store if it''s for a special occasion, like an anniversary or birthday because (a) you get the goodies immediately, (b) good salespeople usually make a fuss and makes the occasion even more special, (c) there''s something nice about walking around with a pretty little jewellery bag swinging from your wrist.
I bought my bridesmaids gifts from Tiffanys when I got married earlier this year and even though I could have probably bought them something much nicer online for the same amount of $$, I wouldn''t do it any differently. The staff at Tiffanys were so helpful and made me feel so special, and seeing the look on my maid of honour''s face when I handed her the little blue bag was already worth the money spent. Her jaw dropped and she went, "You didn''t!!!"
What does everyone else think?
I buy a lot of jewellery online, but I also buy a lot of it from jewellery stores. The experience is so different. For me, I''d prefer to get someone from an upmarket jewellery store if it''s for a special occasion, like an anniversary or birthday because (a) you get the goodies immediately, (b) good salespeople usually make a fuss and makes the occasion even more special, (c) there''s something nice about walking around with a pretty little jewellery bag swinging from your wrist.
I bought my bridesmaids gifts from Tiffanys when I got married earlier this year and even though I could have probably bought them something much nicer online for the same amount of $$, I wouldn''t do it any differently. The staff at Tiffanys were so helpful and made me feel so special, and seeing the look on my maid of honour''s face when I handed her the little blue bag was already worth the money spent. Her jaw dropped and she went, "You didn''t!!!"
What does everyone else think?