- Joined
- Dec 12, 2000
- Messages
- 670
Bob’s Flashes - What is Value?
Some people think value is the cost of a certain product as compared to another product that is the same.
Not so…cost is part of the value.
The dictionary says: Value is the fair return or equivalent in money, goods or services for something exchanged.
If vendor A and vendor B are both selling the same exact diamond for the same exact price, where is the value difference?
If vendor A locates the diamond but has it shipped directly to you without inspecting it first, what value has been added by vendor A?
If vendor B locates the diamond, brings it into their shop for inspection, matches it to the certificate and e-mails you a copy of the Sarin before they ship the diamond to you, is that an added value?
If vendor A is selling the same diamond for $20 to $40 less and ships the diamond directly to you without inspecting it first, does that make the diamond a better value?
Let me suggest that the important “added value” is a polite and knowledgeable vendor that is patient and honest with you. This vendor adds value by inspecting the diamond and insuring it meets the needs of the customer before shipping it to you. This vendor adds value by providing certificates and the Sarin for the diamond selected. And finally, this vendor adds value to your diamond purchasing experience by encouraging you to ask questions and sharing their expertise about the particular diamond you have selected.
Ultimately, each individual customer and how the product meets their needs determine the importance of added value.
Some people think value is the cost of a certain product as compared to another product that is the same.
Not so…cost is part of the value.
The dictionary says: Value is the fair return or equivalent in money, goods or services for something exchanged.
If vendor A and vendor B are both selling the same exact diamond for the same exact price, where is the value difference?
If vendor A locates the diamond but has it shipped directly to you without inspecting it first, what value has been added by vendor A?
If vendor B locates the diamond, brings it into their shop for inspection, matches it to the certificate and e-mails you a copy of the Sarin before they ship the diamond to you, is that an added value?
If vendor A is selling the same diamond for $20 to $40 less and ships the diamond directly to you without inspecting it first, does that make the diamond a better value?
Let me suggest that the important “added value” is a polite and knowledgeable vendor that is patient and honest with you. This vendor adds value by inspecting the diamond and insuring it meets the needs of the customer before shipping it to you. This vendor adds value by providing certificates and the Sarin for the diamond selected. And finally, this vendor adds value to your diamond purchasing experience by encouraging you to ask questions and sharing their expertise about the particular diamond you have selected.
Ultimately, each individual customer and how the product meets their needs determine the importance of added value.