I was just looking at some jewelry online and noticed it was appointment-only. Same thing in the past when looking at Diamonds By Lauren and Israel Rose.
I'm unlikely to make an appointment. I want to browse unseen. If I had to make an appointment, it would be just me in the place and they'd have spent time looking out various items, and I imagine you'd feel a ton of pressure to buy. I think of appointment-only shopping as a time when you're definitely going to spend a ton of money, and that's not usually how I buy jewelry. It's more casual for me, and I don't think of myself as having appointment-only kinda money.
Thing is, I don't have the confidence but I do have a certain amount of money to spend, which the appointment-only jewelers will never see because I'm just too self-conscious to shop by appointment-only.
Maybe I just don't understand the business model, but aren't these guys missing out on a ton of sales? Most of my purchases are made unexpectedly, and I'm not going to make an appointment to go shopping, I'm just going to go to a place where I can browse in peace.
It's my opinion that they surely must miss out on many sales. But I don't know. Is that true? Do you think they miss out? Or are they aimed at such high-end shoppers that it doesn't matter if they miss out on the "shyer buyers?"
I'm unlikely to make an appointment. I want to browse unseen. If I had to make an appointment, it would be just me in the place and they'd have spent time looking out various items, and I imagine you'd feel a ton of pressure to buy. I think of appointment-only shopping as a time when you're definitely going to spend a ton of money, and that's not usually how I buy jewelry. It's more casual for me, and I don't think of myself as having appointment-only kinda money.
Thing is, I don't have the confidence but I do have a certain amount of money to spend, which the appointment-only jewelers will never see because I'm just too self-conscious to shop by appointment-only.
Maybe I just don't understand the business model, but aren't these guys missing out on a ton of sales? Most of my purchases are made unexpectedly, and I'm not going to make an appointment to go shopping, I'm just going to go to a place where I can browse in peace.
It's my opinion that they surely must miss out on many sales. But I don't know. Is that true? Do you think they miss out? Or are they aimed at such high-end shoppers that it doesn't matter if they miss out on the "shyer buyers?"