Riddle’s Jewelry Review

When it comes to choosing the perfect piece of jewelry, particularly an engagement ring, finding the right jeweler is crucial. Riddle’s Jewelry, a family-owned establishment founded in 1959 by Jesse Riddle in Rapid City, South Dakota, has become a notable icon in the Midwest United States. With 61 stores scattered across the region, Riddle’s has garnered attention for its longstanding presence and commitment to quality service. In this review, we’ll explore the history, experience, product offering, value, and bottom-line recommendation associated with Riddle’s Jewelry.

The History of Riddle's Jewelry

Riddle’s Jewelry traces its roots back to the late 1950s when Jesse Riddle established the first store in Rapid City, South Dakota. What began as a single jewelry shop has since blossomed into a reputable chain with a significant presence in the Midwest. Despite its expansion, Riddle’s remains a family-owned and operated business, maintaining a sense of tradition and personal touch in its operations.

Riddle Family

Image Source: Elevate Rapid City – The Riddle Family

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Lab-Grown Diamonds

Riddle Jewelry’s venture into lab-grown diamonds offers a compelling alternative to traditional mined diamonds, boasting ethical and environmental benefits. However, the overall quality of their lab-grown diamonds leaves much to be desired. While they tout affordability and sustainability, some consumers have reported inconsistencies in color and clarity, as well as durability issues over time. Despite efforts to provide a more affordable option, Riddle’s lab-grown diamonds often lack the brilliance and durability associated with natural diamonds. As such, while they offer an appealing eco-friendly option, discerning buyers may find themselves sacrificing quality for price when opting for Riddle’s lab-grown diamonds.

Here we feature an engagement ring made with Lab-Grown Diamonds:

Loose Diamonds

Riddle Jewelry’s loose diamonds present a mixed bag in terms of quality and value. While they offer a wide range of options in terms of size, cut, and clarity, some customers have raised concerns about inconsistency in grading and pricing accuracy. Additionally, there have been reports of diamonds not meeting advertised specifications upon closer inspection. While Riddle Jewelry may provide competitive pricing compared to traditional brick-and-mortar retailers, buyers should exercise caution and ensure thorough examination or certification before making a purchase to ensure they receive the quality they expect.

Image Source: Riddle’s Jewelry

The Experience

Here is a comprehensive review of a Riddle’s Jewelry store located in the heartland of America. Visiting the Northpark Mall in Davenport, Iowa, the experience was described as friendly and the demeanor of the sales staff was helpful. The store ambiance, while perhaps slightly dated, was inviting, offering a conducive environment for browsing through the selection of jewelry pieces.

Customer service at Riddle's

Image Source: The Messenger

The Product

A highlight of the review was an assessment of a specific diamond ring offered at Riddle’s Jewelry. Described as a 1.00ct H, I, and J color SI1 – SI2 clarity Excellent cut round diamond set in a 14kt white gold solitaire engagement ring for $7,000, The piece garnered praise for its exceptional cut and overall quality. Despite a slight variance in price when compared to online retailers, the diamond’s brilliance was commendable, with the added assurance of a GIA certificate, a rarity among mall jewelers.

Riddle 14K white gold diamond engagement ring

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The Value Proposition

While acknowledging the appeal and quality of Riddle’s Jewelry offerings, when comparing the reviewed diamond with a comparable piece from a trusted online retailer, there’s a significant difference in pricing. Despite Riddle’s being competitive among mall jewelers, the review suggests that prospective buyers could potentially save a considerable amount by exploring trusted online alternatives like James Allen or Blue Nile.

Bottom Line Recommendation: A Balanced Perspective

While acknowledging Riddle’s Jewelry as a reputable and trustworthy option, especially for those with a preference for in-person shopping experiences, the review underscores the potential cost savings associated with online retailers. Ultimately, the decision rests on individual preferences and priorities, with Riddle’s Jewelry standing out as a viable choice within the mall jewelry landscape.

The Good and the Bad - Overall Riddle Jewelry has mixed reviews

Riddle negative review

Image Source: Trust Pilot


Riddle Jewelry falls short of being a top vendor due to several key reasons. Firstly, their designs fails to captivate modern consumers who seek unique and trendsetting pieces. Unlike competitors like Tiffany & Co. or Cartier, Riddle Jewelry’s offerings often feel derivative and uninspired. Moreover, their inconsistent quality control has tarnished their reputation, with numerous complaints about stones falling out or metal tarnishing shortly after purchase. Additionally, their customer service is often criticized for being unresponsive and unhelpful in resolving issues. These shortcomings collectively place Riddle Jewelry far behind industry leaders, making them an unfavorable choice for discerning buyers seeking both quality and service.

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Final Thoughts

Riddle’s Jewelry emerges from this review as a longstanding and respectable jeweler in the Midwest United States. With a rich history, commitment to quality, and personalized service, Riddle’s continues to attract customers seeking a memorable shopping experience. However, as with any significant purchase, exploring alternative options and comparing value propositions is advisable to ensure a well-informed decision. Whether opting for the convenience of online retailers or the personalized touch of a brick-and-mortar store, the journey to finding the perfect piece of jewelry is as unique as the piece itself.

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