Variety
Jewelry Exchange carries both natural and lab-grown diamonds. In contrast to natural diamonds, whose value has historically appreciated over time, lab-grown diamonds tend to depreciate in price, despite legitimate markets for both. Check out our advice on buying lab-grown diamonds here.
Quality is the main issue with buying an engagement ring from The Jewelry Exchange. There is more than likely a better option for your diamonds at reputable online retailers, which will also more than likely be of higher quality.
A cheaper diamond of a lower quality is fine in the market for more affordable purchases, but it is unacceptable when they are misrepresented as higher quality diamonds.
Ease of Use
Credit
As a website for a relatively old store, Jewelry Exchange does quite well. Although the content initially appears cluttered, there are easy navigation options – just not many options for filtering.
Despite being decent images, the rings online are stock photos. Almost all of the information needed to evaluate a diamond, like its clarity, color, shape, setting, and carat, is easily accessible and readily available. While not as large as other leading online jewelry retailers, this retailer has a reasonably large inventory online.
You will be able to switch between pieces with relative ease, but the images will not be of a high enough quality that you will feel comfortable buying online.
It is impossible to know what the diamond really looks like without high-resolution images and videos. Although the diamond certificate can be viewed, you cannot get any further information about light performance, such as ASET imaging or Hearts and Arrows view.
As a result, you are essentially making a blind purchase. In the world of diamonds, this is a dangerous game.
A quick glance at Whiteflash, Blue Nile or James Allen will show you the difference in image caliber. Their outstanding imaging is complemented by 360-degree views, videos, and filtering to help you find exactly what you’re looking for.
You might conclude this is Jewelry Exchange’s approach since they have locations across the country, so you should be able to visit. Clearly, this does not meet the needs of today’s more informed shoppers.