A Guide to the Best Jewelry Stores in Dallas, Texas

Dallas, not just a modern metropolis, offers more than just a cityscape. White Rock Lake offers beautiful views of nature from the scenic overlooks. And of course, it is impossible to visit Dallas without seeing the Mustangs of Las Colinas, and the bronze horses leaping into the air are particularly impressive at nighttime.

It seems that Texans’ pride in the uniqueness of their state is reflected in their diamond-purchasing habits as well. Dallas has a number of large jewelry stores, although it’s not as well-known as New York’s Diamond District

Whether you’re looking for the cheapest solitaire or the most extravagant loose diamonds, engagement ring settings, gemstones and jewelry offered by luxury brands and boutiques, there are some stores worth a visit. 

Because it’s not as concentrated, it’s less chaotic, and many people just come there for the Texan experience, so there aren’t as many vendors displaying their wares from windows and doorways like New York City or LA. 

Online retailers have also established roots in Texas and the Dallas area, offering designer settings, high-quality diamonds, and lab-grown diamonds of all classes and categories due to advancing technology. Discover what Dallas’ best jewelry stores have to offer below.

Don’t want to trek to Dallas?  We recommend Whiteflash, Blue Nile, and James Allen, vetted vendors offering quality diamonds, complete with high-quality images and videos and equipped with reputable diamond certificates - all accessible online from your own home. Consumer education is an integral component of their business practices, along with a dedication to integrity.

1. Whiteflash – Best for Service and High Quality Diamonds

Location: Sugar Land Town Square, 2150 Town Square Place, #330, Sugar Land TX 77479

Established: 2000

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As this jewelry store is not exactly in Dallas, you’ll have to forgive us – but we simply couldn’t make this list without including this jeweler. Whiteflash stands out among jewelry stores in terms of quality diamonds and engagement rings and is a true Texas treasure. You’ll find some of the highest quality natural and lab-grown diamonds at Whiteflash, along with exquisite designer settings and fine diamond jewelry.

Their online purchasing process is simple and straightforward even if you live outside the Texas area and is actually one of its biggest appeals. For those who prefer to shop in person, simply schedule an appointment with them before going. One of the best things about them is that they operate physical showrooms in Houston, a short drive from Dallas. 

The company’s reputation for quality has allowed it to access elite names in the designer jewelry world, expanding its range and reach. Their top-of-the-line jewelry includes the largest selection of designer engagement rings online; Tacori, Verragio, Simon G, A. Jaffe, Vatche, Ritani, Danhov, Valoria, and Benchmark, as well as their own internationally recognized A CUT ABOVE® super ideal diamonds.

Their focus on customer satisfaction and unbeatable trade-up benefits has made them a favorite among fans, evangelists, and supporters. Additionally, Whiteflash has won the Pinnacle Award for Houston from the Houston Better Business Bureau (BBB) for a record 17 consecutive years.

2. Brilliant Earth – Best for Sustainable Shopping

Brilliant Earth

Location: 3699 McKinney Ave Ste. 401, Dallas, TX 75204

Established: 2005

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Having failed to find a diamond engagement ring ethically sourced, Beth Gerstein and Eric Grossberg founded Brilliant Earth

With Brilliant Earth, you can schedule a personalized consultation at the West Village plaza in Dallas, Texas to discover ethically sourced fine jewelry you will cherish. Enjoy learning about the 4Cs, precious metals, ethical diamonds, and gemstone qualities in a fun, stress-free environment.

A beautiful example of elegance and social conscience, lab-grown diamonds from Brilliant Earth cater to those who care about the environment. This is a great option if you’re eco-friendly or want the benefits of diamonds but don’t want to blow your budget. Shop their expanded selection of jewelry in-store, ready to be taken home today.


Use PriceScope's easy-to-navigate site to steer clear of dishonesty and bad deals in the Big D. Using our user-friendly forums and experts, you'll find the best loose diamonds at the best prices.

3. Diamonds Direct – Great Brick-and-mortar Experience

Diamonds Direct

Location: 8127 Preston Rd, Dallas, TX 75225

Established: 1995

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There’s a lot to like about Diamonds Direct. The company has come a long way from its humble beginnings operating out of Israel and the United States to its sleek social profiles and charitable commitments.

Independent retailers like Diamonds Direct enjoy the advantages of being a part of the local community and having longer-tenured and better-trained staff. Diamonds Direct excels in this field. Local customers are likely to appreciate their support of designers and be pleasantly surprised by their selection. 

However, due to overheads, inventory, and other costs, their prices are higher than other big players who call Texas home too, like Whiteflash or Blue Nile

Compared to large chain stores and lower-end jewelers, Diamonds Direct provides a comfortable shopping experience for diamonds. Through Diamonds Direct, there is no doubt that you can find beautiful diamonds if you know what to look for.


Don’t dabble in Dallas diamonds without comparing prices, quality and long-term benefits presented by PriceScope's short list of vetted diamond vendors, including Blue Nile and Whiteflash

The select brands offered by our vetted vendors like Astor by Blue Nile™, Whiteflash A CUT ABOVE®, and JamesAllen.com True Hearts™ are displays of diamonds with superior cut quality.

4. Cartier – Best Decadent Experience


Location: 51 Highland Park Village, Dallas, TX 75205

Established: 1847 

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In the luxury industry, Cartier is one of the most prestigious and respected Maisons in the world, founded in 1847 in Paris. It is now renowned worldwide for its jewelry creations, watches, perfumes, and exceptional accessories – symbols of excellence, quality, and craftsmanship. 

More than 270 decadent Cartier boutiques scattered around the world have evolved from their humble beginnings, including a beautiful jewelry store in Dallas.

As diamond jewelry can be purchased online at a better price and convenience that always beats buying it in person, as we have discussed in our other reviews. Nonetheless, we strongly recommend that you visit a Cartier store or any other luxury store.

A shopping experience like this is unlike any other. There is no doubt that the brand name alone will lead to a higher price, but that depends on the importance you place on the name. Cartier has a rich heritage, and has attracted rich tastes as such. 

One of Dallas’ best jewelry stores, it boasts historical significance, extravagance, and beauty that’s unrivaled. 


Make sure you're not swayed by brand names and lavish interiors - with PriceScope's easy-to-navigate site, you control all specifications to find the diamond that meets your needs and dreams.

5. Tiffany & Co. – Best Indulgent Experience

Tiffany & Co.

Location: 5219 Monahans Ave, Fort Worth, TX 76109

Established: 1837

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Tiffany & Company offers more than just jewelry. There’s nothing quite like the little blue box when it comes to brand bragging rights and prestige. This prestigious brand is known around the world and a part of the Tiffany brand lives in Dallas

A jeweler with nearly 200 years of experience offers a diverse selection of styles and collections. Tiffany & Co offers an impressive collection of jewelry made of metal alloys infused with diamonds and colored gemstones, including rings, bracelets, earrings, pendants, necklaces, and charms. 

If you want to experience Tiffany’s for yourself, we won’t hold you back. These luxury stores mostly justify their price by providing luxury experiences, so you might as well enjoy them. While it does take away from the convenience of online shopping, it only adds to the enjoyment of an indulgence purchase.

6. Kendra Scott Jewelry – Best Statement Jewelry 

Kendra Scott

Location: 3699 McKinney Ave Ste 105-B Dallas, TX 75204

Established: 2002

An old-fashioned ‘diamond in the rough’ tale; Kendra Scott launched her Austin-based company in 2002 with a tiny $500 investment. From the start, her bold and bright costumes were a runaway success. Fashionistas will love Kendra Scott Jewelry’s statement earrings, baroque rings, and pendant necklaces.

Now a multimillion-dollar business, anyone who has created her own vivid earrings and necklaces from the Color Bar™ customization counter knows the process can be addictive.  As well as providing high-quality pieces and trendy designs, Kendra Scott offers a wide selection of pieces that can be customized to fit any style or trend

A number of major department stores carry their collections, including Bloomingdale’s, Neiman Marcus, and Nordstrom. Whatever the style, color, or metal of your choice, wearing something that expresses a bit of your personality is exciting. As an added bonus, the brand is also involved in good causes, which provides a ‘feel good’ attitude when shopping with them. 

When you’re in Dallas, check out this boutique that neither breaks the bank nor breaks your style.


At a fraction of the cost of popular influencer jewelry brands, our vetted vendors like Whiteflash, Blue Nile, and James Allen offer high-quality diamond engagement rings and jewelry. If you are looking for better value for your money or a customizable piece, be sure to check them out.

7. Harry Winston – Best Fine Jewelry and Timepieces

Harry Winston

Location: 19 Highland Park Village, Dallas, TX 75205

Established: 1932

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Shopping for jewelry is a personal and often an emotional experience. If you are in the market for high-end pieces, then Harry Winston Jewelry in Dallas, Texas should be your first stop.

You’re in good hands with Harry Winston, thanks to their 80+ years of experience. Over the past century, the brand has built a reputation for unwavering quality, innovative design, and exceptional craftsmanship. Buying from Harry Winston ensures that you are getting a truly unique piece that will be cherished for generations to come.

You can’t purchase Harry Winston’s timepieces, jewelry, diamonds, or stones online; you have to visit a store. Inconvenient though it may be, it’s understandable — those planning on splurging on a piece from this jeweler will most likely want to experience it to the fullest extent.

Some people prefer to spend their budget effectively instead of indulging. The best part is that you don’t have to. Consider Whiteflash A CUT ABOVE® Super Ideal Cut Diamonds if Harry Winston’s quality appeals to you, but the price tag does not. 

It is possible to get the same level of quality at a significantly lower price. If you are looking for colorless DEF IF-VVS Super Ideals, then discover their A CUT ABOVE® Collection Series, too.

8. Pandora – Best Affordable Jewelry


Location: 13350 Dallas Pkwy #1505, Dallas, TX 75240

Established: 1982

Hand-finished and contemporary jewelry has been the hallmark of Pandora since 1982, when the brand was founded in Copenhagen, Denmark. Whether you’re shopping for graduation gifts or declaring your love, Pandora’s cute yet affordable pieces are sure to please.

Its commitment to offering quality, affordable jewelry without sacrificing style or quality makes it the perfect place for anyone looking for a great jewelry steal.

There are many types of Pandora Jewelry available, including 14k gold, 18K gold-plated sterling silver, sterling silver, and their signature Pandora Rose metal, which is made from the highest quality of metal.

Additionally to Pandora’s famous charms and bracelets, its rings, earrings, and necklace collection are also beautiful and versatile. Moreover, each stone is carefully hand-set by a skilled team, making it quite unique in today’s world of mass production. 

Whatever your budget, you’ll find stunning pieces at an affordable price. Even though you may be able to find a Pandora Jewelry store closer to you, it’s always worth a look. 


Which Dallas Jewelry Store is the Best?

Dallas is quite a big city and diamonds, fine jewelry and interesting pieces can be found everywhere in major department stores, large chain stores, and private jewelers. 

It is okay to visit Texas for the experience and excitement if that is what you are seeking.

However, if you’re looking to take home a memento of your trip or are considering the flight, it’s worth noting that the jewelry selections available solely in Dallas are smaller than the majority of diamond districts, which is one of the main disadvantages. Downtown might not offer you everything you’re looking for if you’re seeking something truly unique. 

No doubt there’s a lot to see and do in Dallas, but it might not be the best place to buy a diamond based on value for money. Online shopping at reputable retailers, like Whiteflash, Blue Nile, or James Allen, seems like the best way to maximize your budget, time, and resource. 

You’ll find plenty of choices, quality, and pricing at these prominent jewelry retailers. In addition, they are always accessible to you without being bamboozled by salespeople or seduced by the sights of the city. A jeweler recommended by us will be able to meet your needs, whether you prefer to shop online or in person.

You won't have to step foot in Dallas to find your dream diamond with our highly reputable, vetted vendors.

If you are looking to purchase a diamond of the highest quality available, remember to check out Whiteflash, Blue Nile, or James Allen before making your next diamond purchase.

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