who was the first company to come out with the so ....

[Dancing Fire]

call "branded" ideal cut? was it lazare kalplain?

 

[Garry H (Cut Nut)]

Or Asscher in the 1920''s?

There have been many patented diamond designs for the purpose of branding over the past century.

But LK were very successful - so if you mean a brand that worked? Maybe LK

 

[Kaleigh]

Back in the early 90's when I heard of ideal cut diamonds, they were referred to as Lazare Kalplain diamonds.

 

[Paul-Antwerp]

The correct name is ''Lazare Kaplan'', owned by Maurice Tempelsman, last companion of Jacqueline Kennedy-Onassis-Bouvier.

Live long,

 

[Garry H (Cut Nut)]

And later I heard it was Madeline Albright