This made me laugh, @kenny
I have to say, living in Sweden, that we are very proud of Ikea and their use of swedish names/words on their products. When I lived in France I even went to Ikea to buy something and felt a bit like being at home.
The woman in the ad is a known comedian here.
it reminds me that California has a sports org named the earthquakes. My sister lives in Ca. So when there is an earthquake and I go to search, sigh, I get everything about this team.